90: MT Robertson CRO at Bluescape Software on how to transition to product led growth

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - December 02, 2021 20:00 - 43 minutes - 29.6 MB - ★★★★★ - 8 ratings
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Previous Episode: 89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer

Next Episode: 91: Paul Ayers, CEO of Noetic Cyber, reveals tips on breaking into the European market

CRO MT Robertson talks about how he transitioned his sales model from exclusively enterprise sales led to product led growth. Find the changes Bluescape had to make to enable this shift and how it is working for them in this episode.

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