The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

86: Your product training is hurting your sales team

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - November 09, 2021 12:00 - 21 minutes - 14.7 MB - ★★★★★ - 8 ratings
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Previous Episode: 85: Dan Parelskin, VP WW Sales @ Axis Security on getting the first customers and intentionally creating a sales culture
Next Episode: 87: John Mayhall Chief Revenue Officer at CyberGRX on what to do when you take on a new role, at a new company, in a new market

Most product training that is done is really hurting and not helping the sales team. This episode gives you three ways that we can help our sellers get more focused on customers and prospects and their needs, as opposed to just always defaulting to talking about our product.

Resources mentioned:-
Podcast: CISO / Vendor Relationship Podcast
Podcast: Virtual CISO Podcast
Podcast: CISO Secrets Podcast
Podcast: Defense in Depth Podcast

Youtube channel: Dr Eric Cole, Secure Anchor
Youtube channel: Cybercrime Magazine
Youtube channel: Security Weekly


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