38: How to respond to "no"

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - December 10, 2019 12:00 - 10 minutes - 7.13 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 37: Brass tacks bargaining

Next Episode: 39: A powerful way to push back... without appearing to push back

Ever hear a "no" from a prospect and wish you had a better way to continue the conversation? Chris Voss gives us some ideas in Never Split the Difference

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