37: Brass tacks bargaining
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - December 09, 2019 12:00 - 10 minutes - 6.96 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 36: THIS leads to desperation
Next Episode: 38: How to respond to "no"
Sometimes you have to bargain with purchasing to get what you want... but what is the best way to do that? Chris Voss provides a very effective system in Never Split the Difference.
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