192: How to transform a boring case study into a compelling story
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - February 23, 2023 17:00 - 12 minutes - 8.79 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Telling great stories is a powerful tool to convert more first meetings into second meetings, and more second meetings into demos, and demos into POCs. We are often given case studies and told to “use them with customers”. But how do you do that? How do you turn a case study into a great story?
In this episode, I’ll walk you through an example of how to take a 4-page case study and turn it into a powerful story you can tell live to a prospect.
In this episode, you will learn the following:
1. How to tell a compelling customer story in 90 seconds or less
2. How to use the hero's journey story structure to create a powerful narrative
3. How to transform a case study into a compelling story
Sponsor
This episode was brought to you by IT-Harvest.
With over 3,200 vendors in cybersecurity, it is hard to keep track of all the latest developments as well as researching and analyzing categories and subcategories…that’s where the IT-Harvest cybersecurity platform comes in.
IT-Harvest is the first and only research platform dedicated to cybersecurity. And it’s run by Richard Stiennon who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research
Other episodes you'll enjoy:
Chris Beall, CEO at ConnectAndSell, on how to make a great cold call (and he improves mine!)
Mike Rogers, CRO at Noetic Cyber, breaks down why Ionic Security was not a financial success
Simple framework for value-oriented discovery
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