168: Tom Miller, sales leader and author of Call Your Shots - knowing your value
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - October 25, 2022 13:00 - 48 minutes - 33.2 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 167: 2 approaches to bringing on your first sales team
Next Episode: 169: Differentiate your product so prospects remember
Tom Miller is a multi-time cybersecurity sales leader and currently the Chief Gravity Officer at Human Security. Along the way he has learned a lot about what it takes to bring a product to market successfully.
In this episode you will learn:
Why value is ephemeralThe 3 types of value (2 of which are often ignored)Using Tiger Woods to understand the layers of valueThe traps that many companies fall into when it comes to understanding their valueOne thing we can learn from Michaelangelo to do with undercovering valueTom’s book, “Call Your Shots” is available on Amazon
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