106: Momentum Cyber’s Cybersecurity Almanac 2022

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - March 01, 2022 11:00 - 20 minutes - 14.2 MB - ★★★★★ - 8 ratings
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Previous Episode: #105: Jay Wallace, VP of Worldwide Sales at Rumble, on building a sales team

Next Episode: 107: Chris Smith, CRO at Aqua Security, on 7 steps to hiring great sales talent

Today’s topic is all about Momentum Cyber’s Cybersecurity Almanac 2022.

Momentum Cyber is an investment bank that deals with only cybersecurity companies and is headed by Dave DeWalt.

If you’d like to read the Almanac yourself, it is available for download on their website (momentumcyber.com), but today, I will be giving you my 5 key takeaways.

The cybersecurity space is more crowded than everThere's a huge growth in financing activity right nowPublic markets value growth over margins, by quite a lotThe Almanac includes interesting facts such as amount of money going into companies and stock Product Lead Growth is growing and continually getting established

There were also some quick interesting takeaways such as how ransomware isn’t going away anytime soon, the skills shortage continues to be a problem, and how in a world where things are interconnected - 3rd party risk is a big thing.

Tune into today's episode where we expand more on these 5 takeaways as well as go more into detail about the interesting facts found within this year’s Almanac!

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

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