The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

107: Chris Smith, CRO at Aqua Security, on 7 steps to hiring great sales talent

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - March 03, 2022 11:00 - 44 minutes - 30.6 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Chris Smith, CRO at Aqua, joins me today to talk about creating a great sales team as a company that’s growing rapidly by being intentional about bringing in the right people.

Chris has been in sales for 30 years and has mostly stayed within the cyber security industry for multiple reasons, one of them being how within this career, you're doing something meaningful. Now, as he’s building out his team at Aqua, a cloud native application protection platform, he shares with us his approach he’s taking to ensure he’s making great hires.

Know the profile of who you are going afterFocus on the importance of the alignment to culture PR the opportunity Augment company searches with agencies Prepare questions Go the extra mileBe thorough - reference LinkedIn, check references, etc. 

Tune into today's episode where we expand more on Chris’s journey and his tactics to creating a great sales team by being intentional about bringing in the right people!

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do

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