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Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
English - June 15, 2023 12:00 - 31 minutes - 28.8 MB - ★★★★★ - 358 ratingsSociety & Culture Education discovery ideas bigbrains research science storytelling universityofchicago education paul rand academic podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: How Your Brain Benefits From Music, With Larry Sherman
Everyone wishes they had a superpower. Well, it turns out you’ve had a secret power since you were a child, you just don’t know how to use it yet. That’s the power of language. In a fascinating new book, “Magic Words: What To Say To Get Your Way," Prof. Jonah Berger of the Wharton School uses massive data sets and machine learning to tease out the “magic words” that can transform our lives.
Could changing just a single word in your mind help you stick to that diet? Could mastering when to say “you” and when to say “I” save your marriage? Does the word “could” make you more creative than “should”? We find answers to these questions and more as we delve into the science-backed power of words.