Better: The Brand Designer Podcast
308 episodes - English - Latest episode: 13 days ago - ★★★★★ - 54 ratingsBetter: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
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Episodes
S6 E15 | Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
November 15, 2022 11:00 - 1 hour - 46.9 MBThis week we chat all things positioning with Liz Cholhan from Highlo Designs - what it means, how to craft yours, and how positioning can impact your business (not only by helping you attract and book higher-ticket/higher-value clients, but also by finding that soul-aligning feeling of clarity in who you are and who you serve). Liz has been running her business for over 10 years, and shares in the ins and outs of her personal positioning journey as well as her best advice for designers look...
S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
November 15, 2022 11:00 - 1 hour - 46.9 MBThis week we chat all things positioning with Liz Cholhan from Highlo Designs - what it means, how to craft yours, and how positioning can impact your business (not only by helping you attract and book higher-ticket/higher-value clients, but also by finding that soul-aligning feeling of clarity in who you are and who you serve). Liz has been running her business for over 10 years, and shares in the ins and outs of her personal positioning journey as well as her best advice for designers look...
S6 E14 | Squarespace, Showit, and Shopify Walk into a Bar…
November 08, 2022 11:00 - 56 minutes - 39 MBEver been confused about whether you’re using the right website platform for your studio and your clients? We’re breaking it ALL down today with pros and cons lists for the major websites platforms we see boutique design studios using: Squarespace, Showit, Shopify, Webflow, Wordpress, and Wix. There’s no “wrong” or “right” here (although we know designers have a LOT of opinions!) We’re just here to give our opinions and help you find the right platform for your next project! Links Mentioned...
S6 E14: Squarespace, Showit, and Shopify Walk into a Bar…
November 08, 2022 11:00 - 56 minutes - 39 MBEver been confused about whether you’re using the right website platform for your studio and your clients? We’re breaking it ALL down today with pros and cons lists for the major websites platforms we see boutique design studios using: Squarespace, Showit, Shopify, Webflow, Wordpress, and Wix. There’s no “wrong” or “right” here (although we know designers have a LOT of opinions!) We’re just here to give our opinions and help you find the right platform for your next project! Links Mentioned...
S6 E13: LIVE from the Studio… it’s Brand Presentations!
November 01, 2022 10:00 - 1 hour - 60 MBWe’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to mix things up and gives you some ideas to try in your own brand presentations. Check the Facebo...
S6 E13 | LIVE from the Studio… it’s Brand Presentations!
November 01, 2022 10:00 - 1 hour - 60 MBWe’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to mix things up and gives you some ideas to try in your own brand presentations. Check the Facebo...
S6 E12 | Spooooky Client Stories!
October 25, 2022 10:00 - 59 minutes - 40.6 MBIt’s officially SPOOOOKY szn around here and we wanted to get a little festive. We had our listeners (you guys!) anonymously submit your scariest/most difficult client stories and we read them, react to them, and listen to what they learned from the experience. We truly believe that difficult client experiences are one of the hardest parts of running a design business, but this episode serves to remind us that we’re not alone, it happens to everyone, and what we can do to avoid those situati...
S6 E12: Spooooky Client Stories!
October 25, 2022 10:00 - 59 minutes - 40.6 MBIt’s officially SPOOOOKY szn around here and we wanted to get a little festive. We had our listeners (you guys!) anonymously submit your scariest/most difficult client stories and we read them, react to them, and listen to what they learned from the experience. We truly believe that difficult client experiences are one of the hardest parts of running a design business, but this episode serves to remind us that we’re not alone, it happens to everyone, and what we can do to avoid those situati...
S6 E11: The Importance of Brand Photography for Brand Designers with Adeline Nieto
October 18, 2022 10:00 - 1 hour - 42.2 MBBrand photography goes hand in hand with brand design. You can’t have a solid brand without the supporting visuals. In this episode Esther chats with Adeline Nieto, a NYC-based brand photographer about how to share heart-centered stories through photography, the value and power behind photos, and how brand designers can best collaborate with photographers and our collective clients on commercial shoots. Guest Information: Guest Name: Adeline Nieto Guest Business Name: Adeline Artistry Guest...
S6 E11 | The Importance of Brand Photography for Brand Designers with Adeline Nieto
October 18, 2022 10:00 - 1 hour - 42.2 MBBrand photography goes hand in hand with brand design. You can’t have a solid brand without the supporting visuals. In this episode Esther chats with Adeline Nieto, a NYC-based brand photographer about how to share heart-centered stories through photography, the value and power behind photos, and how brand designers can best collaborate with photographers and our collective clients on commercial shoots. Guest Information: Guest Name: Adeline Nieto Guest Business Name: Adeline Artistry Guest...
S6 E10 | Burnout, Baby, Burnout
October 11, 2022 10:00 - 1 hour - 43.7 MBBurnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and personal stories of working through charred seasons. Inbox Questions: “How do you maintain your creativity without feeling burnt out?”— AJ Samson “How do you balance burnout and also keep the $$ coming in?” — Selena Nohea Conmackie Links Mentioned: Insight Tim...
S6 E10: Burnout, Baby, Burnout
October 11, 2022 10:00 - 1 hour - 43.7 MBBurnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and personal stories of working through charred seasons. Inbox Questions: “How do you maintain your creativity without feeling burnt out?”— AJ Samson “How do you balance burnout and also keep the $$ coming in?” — Selena Nohea Conmackie Links Mentioned: Insight Tim...
S6 E9: How to Make an Impact in the World as a Designer
October 04, 2022 10:00 - 1 hour - 46.5 MBDo you ever think you’re not really doing anything “substantial” as a designer because you’re not saving lives and “just” designing logos and websites. Well we’re here to change that mindset! You can make an impact in the world as a designer in so many ways — both tangible and intangibly. Your skillset allows peoples’ businesses to grow and connect with people, bring joy, improved life, and touch the planet. In this episode we walk through ways to make your mark on the planet in positive, re...
S6 E9 | How to Make an Impact in the World as a Designer
October 04, 2022 10:00 - 1 hour - 46.5 MBDo you ever think you’re not really doing anything “substantial” as a designer because you’re not saving lives and “just” designing logos and websites. Well we’re here to change that mindset! You can make an impact in the world as a designer in so many ways — both tangible and intangibly. Your skillset allows peoples’ businesses to grow and connect with people, bring joy, improved life, and touch the planet. In this episode we walk through ways to make your mark on the planet in positive, re...
S6 E8 | Going From $0 to 6 Figures Post Maternity Leave with Chaitra Radhakrishna
September 27, 2022 10:00 - 1 hour - 45.5 MBJen and Chaitra have a soul chat about how motherhood changed their lives and businesses in this episode! Chaitra walks us through exactly how she hit 6 figures in the first year after her 18 month maternity leave, her best lead generation strategies, and her mindset around business growth, motherhood, and setting (and achieving!) your goals. Guest Information: Guest Name: Chaitra Radhakrishna Guest Business Name: Pinkpot Studio Guest Website: https://www.itspinkpot.com/ Guest Instagram: ht...
S6 E8: Going From $0 to 6 Figures Post Maternity Leave with Chaitra Radhakrishna
September 27, 2022 10:00 - 1 hour - 45.5 MBJen and Chaitra have a soul chat about how motherhood changed their lives and businesses in this episode! Chaitra walks us through exactly how she hit 6 figures in the first year after her 18 month maternity leave, her best lead generation strategies, and her mindset around business growth, motherhood, and setting (and achieving!) your goals. Guest Information: Guest Name: Chaitra Radhakrishna Guest Business Name: Pinkpot Studio Guest Website: https://www.itspinkpot.com/ Guest Instagram: ht...
S6 E7 | Web Design Wisdom from a Magazine Design Background with Jen
September 20, 2022 10:00 - 45 minutes - 31.5 MBCurious about what being an intern at Cosmo was like? Jen chats through not only her time working in NYC at the print versions of Cosmo and Women’s Health Magazine, but also design lessons she learned from those experiences that she uses in her web process today! You’d think there’s not a lot of shared principles between a print magazine and a website, but Jen challenges that in this episode! Links Mentioned: Real Simple Magazine Inbox Question: "How do I know how to position my brand wit...
S6 E7: Web Design Wisdom from a Magazine Design Background with Jen
September 20, 2022 10:00 - 45 minutes - 31.5 MBCurious about what being an intern at Cosmo was like? Jen chats through not only her time working in NYC at the print versions of Cosmo and Women’s Health Magazine, but also design lessons she learned from those experiences that she uses in her web process today! You’d think there’s not a lot of shared principles between a print magazine and a website, but Jen challenges that in this episode! Links Mentioned: Real Simple Magazine Inbox Question: "How do I know how to position my brand wit...
S6 E6 | Refining Your Sales & Proposal Process
September 13, 2022 10:00 - 1 hour - 46.1 MBThe sales call is one of the hardest parts of running a business, and rightfully so. There’s a lot of pressure around it because it’s ultimately what brings in those clients. In this episode we talk through our personal sales call structures, favorite questions to ask prospective clients, and our blended approach to pricing. We also share what we include in our proposals + how we both set them up differently. You won’t want to miss this episode jam-packed with really meaty details on our pro...
S6 E6: Refining Your Sales & Proposal Process
September 13, 2022 10:00 - 1 hour - 46.1 MBThe sales call is one of the hardest parts of running a business, and rightfully so. There’s a lot of pressure around it because it’s ultimately what brings in those clients. In this episode we talk through our personal sales call structures, favorite questions to ask prospective clients, and our blended approach to pricing. We also share what we include in our proposals + how we both set them up differently. You won’t want to miss this episode jam-packed with really meaty details on our pro...
S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin
September 06, 2022 10:00 - 1 hour - 46 MBToday Jen chats with Olivia Austin from Current Design Studio all about hiring - when to think about it, how to know you’re ready, and how to navigate the hiring and interview process. We approach the hiring conversation from the perspective of knowing your studio values and adding team members who share those values. Guest Information: Guest Name: Olivia Austin Guest Business Name: Current Design Studio Guest Website: https://currentdesignstudio.com/, https://byoliviaaustin.com/ Guest Inst...
S6 E5 | Hiring a Team that Supports Your Vision with Olivia Austin
September 06, 2022 10:00 - 1 hour - 46 MBToday Jen chats with Olivia Austin from Current Design Studio all about hiring - when to think about it, how to know you’re ready, and how to navigate the hiring and interview process. We approach the hiring conversation from the perspective of knowing your studio values and adding team members who share those values. Guest Information: Guest Name: Olivia Austin Guest Business Name: Current Design Studio Guest Website: https://currentdesignstudio.com/, https://byoliviaaustin.com/ Guest Inst...
S6 E4 | Our Hot Takes on Running a Design Business
August 30, 2022 10:00 - 1 hour - 48.5 MBOK, we KNOW - everyone has a different ideas on how to run your business and be successful! There’s loads and loads of how-tos out there, what to do and what not to do, and we have some HOT takes. Join us as we go through some potentially controversial (though, not in any highly politicized ways) opinions. SPOILER: Jen and Esther have some differing opinions! And that’s what makes it fun and interesting… Inbox Question: “I’m trying to get my brand design packages set up and priced and I se...
S6 E4: Our Hot Takes on Running a Design Business
August 30, 2022 10:00 - 1 hour - 48.5 MBOK, we KNOW - everyone has a different ideas on how to run your business and be successful! There’s loads and loads of how-tos out there, what to do and what not to do, and we have some HOT takes. Join us as we go through some potentially controversial (though, not in any highly politicized ways) opinions. SPOILER: Jen and Esther have some differing opinions! And that’s what makes it fun and interesting… Inbox Question: “I’m trying to get my brand design packages set up and priced and I se...
S6 E3 | Coaching Each Other Through the Tough Stuff
August 23, 2022 10:00 - 56 minutes - 39.1 MBGet ready for a soul chat! We talk this week about parts of our business that we both really struggle with and coach each other through those tough spots. Jen brings up feelings of scarcity mindset and Esther talks through finding an organic marketing strategy that feels authentic to her brand (and works). We hope this chat encourages anyone who feels similar to us! Inbox Question: “As a brand designer, should we target our services to a specific market segment, or is it better to enter all...
S6 E3: Coaching Each Other Through the Tough Stuff
August 23, 2022 10:00 - 56 minutes - 39.1 MBGet ready for a soul chat! We talk this week about parts of our business that we both really struggle with and coach each other through those tough spots. Jen brings up feelings of scarcity mindset and Esther talks through finding an organic marketing strategy that feels authentic to her brand (and works). We hope this chat encourages anyone who feels similar to us! Inbox Question: “As a brand designer, should we target our services to a specific market segment, or is it better to enter all...
S6 E2 | Never Have I Ever: Designer Edition!
August 16, 2022 10:00 - 1 hour - 41.8 MBWe play Never Have I Ever all about design and business topics - the tea is boiling! We chat through embarrassing stories about the beginnings of our business, lessons we’ve learned, projects that didn’t go our way, difficult clients, and so much more. We end with some classic Never Have I Ever questions - you definitely don’t want to miss it! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our Free Facebook Community: https://www.facebook.com/groups/betterbr...
S6 E2: Never Have I Ever: Designer Edition!
August 16, 2022 10:00 - 1 hour - 41.8 MBWe play Never Have I Ever all about design and business topics - the tea is boiling! We chat through embarrassing stories about the beginnings of our business, lessons we’ve learned, projects that didn’t go our way, difficult clients, and so much more. We end with some classic Never Have I Ever questions - you definitely don’t want to miss it! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our Free Facebook Community: https://www.facebook.com/groups/betterbr...
S6 E1 | How to Prioritize your Mental Health in Busy Work Seasons with Emily Ospina-Ruiz
August 09, 2022 10:00 - 53 minutes - 36.4 MBEmily is a London born Colombian designer, wellbeing fanatic and the founder of Vibras Creative Studio and House of Vibras. She qualified as a Graphic Designer with a degree from Central Saint Martins in 2017. Her editorial style earned her a place creating layouts at ELLE UK magazine, followed by a string of in-house design roles at household-name British fashion brands. Despite doing what she was good at in her day job, she knew that something vital was missing. Vibras Creative Studio was...
S6 E1: How to Prioritize your Mental Health in Busy Work Seasons with Emily Ospina-Ruiz
August 09, 2022 10:00 - 53 minutes - 36.5 MBEmily is a London born Colombian designer, wellbeing fanatic and the founder of Vibras Creative Studio and House of Vibras. She qualified as a Graphic Designer with a degree from Central Saint Martins in 2017. Her editorial style earned her a place creating layouts at ELLE UK magazine, followed by a string of in-house design roles at household-name British fashion brands. Despite doing what she was good at in her day job, she knew that something vital was missing. Vibras Creative Studio was...
S6 E0: Welcome Back! What to Expect in Season 6 & Jen/Esther Updates
August 09, 2022 09:00 - 28 minutes - 19.8 MBWe’re back! Season 6 is on a roll, and we update you guys on our July breaks (Esther adopted a puppy and Jen went to Ireland!), upcoming events, and what to expect for Season 6 of the pod. Check out what’s coming up for us below! Upcoming Events: Faster with Figma co-workshop with The Shopify (code)x on August 15th at 12pm Eastern (11am Central, 10am Pacific) — In this workshop Lea from The Shopify (code)x will be walking through how to go from Brand Guide to Branded Shopify Store in recor...
S6 E0 | Welcome Back! What to Expect in Season 6 & Jen/Esther Updates
August 09, 2022 09:00 - 28 minutes - 19.7 MBWe’re back! Season 6 is on a roll, and we update you guys on our July breaks (Esther adopted a puppy and Jen went to Ireland!), upcoming events, and what to expect for Season 6 of the pod. Check out what’s coming up for us below! Upcoming Events: Faster with Figma co-workshop with The Shopify (code)x on August 15th at 12pm Eastern (11am Central, 10am Pacific) — In this workshop Lea from The Shopify (code)x will be walking through how to go from Brand Guide to Branded Shopify Store in recor...
From The Archives: S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp
August 02, 2022 10:00 - 1 hour - 50 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp. This was one of our most-requested topics with one of our all-time favorite guests, Morgan Rapp. Morgan is the founder and designer behind Design Biz Mastery, a group coaching educational platform that focuses on teachi...
From The Archives: S3 E10 | Value-Based Pricing and Shifting Your Mindset with Morgan Rapp
August 02, 2022 10:00 - 1 hour - 50 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp. This was one of our most-requested topics with one of our all-time favorite guests, Morgan Rapp. Morgan is the founder and designer behind Design Biz Mastery, a group coaching educational platform that focuses on teachi...
From The Archive: S3 E10 | Value-Based Pricing and Shifting Your Mindset with Morgan Rapp
August 02, 2022 10:00 - 1 hour - 50 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp. This was one of our most-requested topics with one of our all-time favorite guests, Morgan Rapp. Morgan is the founder and designer behind Design Biz Mastery, a group coaching educational platform that focuses on teachi...
From The Archives: S3 E5: Designer Confidence and Imposter Syndrome
July 26, 2022 10:00 - 1 hour - 43 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 7: Designer Confidence and Imposter Syndrome. This rerun episode with Jen and Giselle was chock full of so much knowledge and vulnerability. Imposter syndrome is something that is all too common for us designers. Our relationship with our work is something sacred. As creatives we often ...
From The Archives: S3 E5 | Designer Confidence and Imposter Syndrome
July 26, 2022 10:00 - 1 hour - 42.9 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 3, Episode 7: Designer Confidence and Imposter Syndrome. This rerun episode with Jen and Giselle was chock full of so much knowledge and vulnerability. Imposter syndrome is something that is all too common for us designers. Our relationship with our work is something sacred. As creatives we often ...
From The Archives: S2 E5: Creative Ways to Get Clients
July 19, 2022 10:00 - 45 minutes - 31 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 5: Creative Ways to Get Clients. In this rerun episode, we listen to Jen and Giselle talk about how to get clients in ways that push outside the box. Some of our biggest takeaways from re-listening to this episode was that getting super creative and taking some fun risks can be so impac...
From The Archives: S2 E5 | Creative Ways to Get Clients
July 19, 2022 10:00 - 45 minutes - 30.9 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 5: Creative Ways to Get Clients. In this rerun episode, we listen to Jen and Giselle talk about how to get clients in ways that push outside the box. Some of our biggest takeaways from re-listening to this episode was that getting super creative and taking some fun risks can be so impac...
From The Archive: S2 E5 | Creative Ways to Get Clients
July 19, 2022 10:00 - 45 minutes - 30.9 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 5: Creative Ways to Get Clients. In this rerun episode, we listen to Jen and Giselle talk about how to get clients in ways that push outside the box. Some of our biggest takeaways from re-listening to this episode was that getting super creative and taking some fun risks can be so impac...
From The Archives: S2 E1: Setting Healthy Boundaries in Your Design Business
July 12, 2022 10:00 - 53 minutes - 36.5 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 1: Setting Healthy Boundaries in Your Design Business. Giselle and Jen chat about what setting boundaries with family and friends, setting boundaries with clients, and setting boundaries with yourself (the hardest part!) We hope this episode not only allows you to listen to Giselle’s be...
From The Archives: S2 E1 | Setting Healthy Boundaries in Your Design Business
July 12, 2022 10:00 - 53 minutes - 36.5 MBWe’re taking a short break in between Seasons 5 and 6 (Season 6 is coming in hot August 9!) so we’ve pulled some of our favorite episodes from the archives for you guys to enjoy. This one is Season 2, Episode 1: Setting Healthy Boundaries in Your Design Business. Giselle and Jen chat about what setting boundaries with family and friends, setting boundaries with clients, and setting boundaries with yourself (the hardest part!) We hope this episode not only allows you to listen to Giselle’s be...
S5 E25 | Answering Your Inbox Questions
July 05, 2022 10:00 - 1 hour - 41.7 MBAnd thats a wrap! Another season has come to an end. In our final episode of Season 5, we answer a whole bunch of your juicy inbox questions. Thank you for being a part of our community! We can’t wait to keep these conversations going. Let us know if you have any follow up questions, or more thoughts on this episode or any in all of Season 5! Some of the MANY questions we answer in this episode: “What has helped you gain more higher-paying brand design clients?” - Natalie Trinidad “How d...
S5 E25: Answering Your Inbox Questions
July 05, 2022 10:00 - 1 hour - 41.7 MBAnd thats a wrap! Another season has come to an end. In our final episode of Season 5, we answer a whole bunch of your juicy inbox questions. Thank you for being a part of our community! We can’t wait to keep these conversations going. Let us know if you have any follow up questions, or more thoughts on this episode or any in all of Season 5! Some of the MANY questions we answer in this episode: “What has helped you gain more higher-paying brand design clients?” - Natalie Trinidad “How d...
S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson
June 28, 2022 10:00 - 1 hour - 44.6 MBAlejandra is the strategist and designer behind Ale Now Design. She specializes in creating brands with humanity, emotion, and storytelling because she believes business is personal. Alejandra is Peruvian and migrated to the United States when she was 18. She believes this fact has made her identity issues even harder living between two spaces. Not fully belonging to either world, has made her feel like she needs to "fit in" or "choose one" when in reality, she’s learned it is a matter of ce...
S5 E24 | Identity Crises and How to Create Living Brands with Alejandra McPherson
June 28, 2022 10:00 - 1 hour - 44.5 MBAlejandra is the strategist and designer behind Ale Now Design. She specializes in creating brands with humanity, emotion, and storytelling because she believes business is personal. Alejandra is Peruvian and migrated to the United States when she was 18. She believes this fact has made her identity issues even harder living between two spaces. Not fully belonging to either world, has made her feel like she needs to "fit in" or "choose one" when in reality, she’s learned it is a matter of ce...
S5 E23: Using Intuition in Your Design Process with Alex McGinness
June 21, 2022 10:00 - 1 hour - 45.5 MBJen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squaresp...
S5 E23 | Using Intuition in Your Design Process with Alex McGinness
June 21, 2022 10:00 - 1 hour - 45.4 MBJen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squaresp...
S5 E22 | Esther and Jen’s 6-Month Business Updates
June 14, 2022 10:00 - 1 hour - 45 MB6 months has FLOWN by! In this episode we wanted to share with you some updates on our own businesses — our project statuses, how we’ve changed as business owners, what’s stayed the same, what we’re learning, and oh so much more! Tune in to hear our real-time goings on, the good the bad and everything in-between. Links Mentioned: The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restriction...
S5 E22: Esther and Jen’s 6-Month Business Updates
June 14, 2022 10:00 - 1 hour - 45 MB6 months has FLOWN by! In this episode we wanted to share with you some updates on our own businesses — our project statuses, how we’ve changed as business owners, what’s stayed the same, what we’re learning, and oh so much more! Tune in to hear our real-time goings on, the good the bad and everything in-between. Links Mentioned: The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restriction...