Better Done Than Perfect artwork

Segments & Lead Scoring with Jason Resnick

Better Done Than Perfect

English - September 10, 2021 14:35 - 37 minutes - 34.3 MB - ★★★★★ - 8 ratings
Entrepreneurship Business Marketing customer success software product management customer lifecycle customer messaging startups email marketing saas user onboarding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Email Automation for Membership-Focused Companies with Blair Wadman
Next Episode: Email Automation Data & Integrations with Colin Nederkoorn

What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Visit our website for the detailed episode recap with key learnings.

NurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar softwareFollow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTube

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Twitter Mentions