In this episode I talk with Arthur Woods, co-founder of Imperative. By putting some guardrails around what we even mean by the word "purpose" and by conducting about a decade's worth of research on the topic -- we're talking the largest body of global research -- he and his colleagues have found that the things that generate purpose for you tend to stay the same throughout your lifetime (hence, North Star). We talk about the 3 dimensions that constitute your North Star, how to define success, what to ask instead of "What do you do?", how we should talk to our kids, and more!


https://betterandbetterer.com/3