Jennifer Smith loves a good crisis, because she sees big possibilities in hard challenges. — TKLS #6

Does risk scare or excite you? When a crisis hits, is your instinct to panic or to look for opportunities? Innovative Office Solutions CEO Jennifer Smith and her husband, CFO Brooks Smith, have some amazing stories to tell about embracing risk and going against the grain. A key quote: “When you can’t provide the customer the experience you envision, then you know you’re in the wrong place.” In this episode, you’ll learn a ton of practical knowledge about hiring for culture, staying in a state of both learning and teaching, constantly reinventing yourself and your business, “inspiring smiles” and achieving ROL: Return on Luck. You’ll learn about the unique way that Jennifer and Brooks give back to the community and help young students. And you’ll learn the role tanning beds and toilet paper have played into their success. How’s that for a teaser? : )