Bill Svoboda wants you to create ‘experiences worth showing up for,’ because that’s how he turns commodity businesses into consumer experience powerhouses. — BTB #5

Is there really a better way to sell T-shirts and mortgage titles? Yes! Starting with the T-shirt business he started in his college dorm room, rock star speaker and CloseSimple co-founder Bill Svoboda has learned that the secret to success is all about people. Learn about his “$150 Rule,” how he used chocolate to win a huge client, and why it was so important for him to “make time for Carl.” Bill’s story is a huge reminder that leadership is all about how you treat your neighbors, that the best leaders stay curious and never think they’ve got it all figured out, and that the best way to learn about yourself is to step outside your own ego and make a point of learning about others.