Behavioral Grooves Podcast
430 episodes - English - Latest episode: 20 days ago - ★★★★★ - 96 ratingsStories, science and secrets from the world’s brightest thought-leaders. Behavioral Grooves is the podcast that satisfies your curiosity of why we do what we do. Explanations of human behavior that will improve your relationships, your wellbeing, and your organization by helping you find your groove.
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Episodes
Grooving: On Liking
July 07, 2019 13:36 - 10 minutes - 14.5 MBIn this episode, Kurt and Tim explore Robert Cialdini’s Fifth Principles of Influence: Liking. In it, we groove on the very powerful tool for influence and persuasion and give examples of how to apply it. In short, we like people who like us and are more willing to do things for others who we like. We can find aspects of liking and similarity on a multitude of levels, and this subconscious bias impacts much of what drives our behavior. There are three key things to keep in mind when it come...
Nurit Nobel: De-Biasing the Recruiting Process
June 30, 2019 13:02 - 1 hour - 111 MBIn this episode, we spoke with Nurit Nobel, who is living in Stockholm, Sweden where she’s working on her PhD. Nurit is a co-founder of Impactually, along with one of our favorite guests, Christina Gravert, PhD. Impactually is a behavioral science consultancy that is firmly grounded in both academic rigor and real-world experience. Nurit, who is related by marriage to the family associated with the Nobel Prize, talked about Impactually’s BOOST model, which is a practical tool for behavior c...
Thomas Steenburgh: On Selling New Products
June 23, 2019 19:12 - 1 hour - 103 MBWe are excited to re-share our favorite episodes from time to time and this discussion with Tom was terrifically informative about the sales managers can be more effective at introducing new products to their sales team. Thomas Steenburgh, PhD is a senior professor of Business Administration and Senior Associate Dean at the Darden School of Business at the University of Virginia. Tom spent a good portion of his career in the corporate world and before he departed for academia, he held seni...
Jonathan Mann: Integrating Behavioral Science into User Experience
June 16, 2019 13:15 - 43 minutes - 59.9 MBThe role of the User Experience (UX) designer is growing in corporations around the world. UX Designers have a great deal of influence over how a customer CAN take an action. Relatedly, behavioral scientists are interested in addressing the issue of WILL a customer take an action. What if the two were fused? In this episode, Jonathan Mann explores ways in which the UX designer and the behavioral scientist can merge into one, combining the CAN and WILL elements for more effective – and ethic...
Grooving: On Scarcity
June 09, 2019 19:52 - 8 minutes - 11.8 MBThis episode is a discussion on the principle of scarcity. Kurt and Tim illuminate the power of this very fundamental effect in behavioral science with some real-world examples. Simply put, the scarcity effect is that people want more of those things they can have less of. It’s terribly powerful and is evident in many aspects of our lives. “Sale ends tomorrow” is one of the strongest tools in a marketer’s handbook, and Kurt and Tim discuss that and others and the ways they impact behavior. ...
Terry Esau: Carbon Fiber Therapist
June 02, 2019 11:39 - 1 hour - 91.2 MBTerry Esau is the founder of Free Bikes 4 Kids, a non-profit based in Minneapolis that collects and distributes tens of thousands of bikes to needy children every year around the holiday season. He’s not as well-known as some of our guests, but his story will engage even the savviest marketers and HR executives. Terry realized early on that growing the organization would require meaningful marketing, smooth operations, and a phalanx of well-trained volunteers. To streamline these functions, ...
Roger Dooley: Friction and Engagement
May 26, 2019 13:15 - 1 hour - 119 MBRoger Dooley is the author of Friction, his newest book that summarizes great examples of companies do good things to reduce friction for customers and some not-so-good things to increase friction. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and frequent speaker on the topics of marketing and neuroscience. Roger even has ties to Carnegie Mellon as he earned his engine...
Alex Imas: Clawback Incentives and Tom Waits
May 20, 2019 17:40 - 51 minutes - 71.4 MBAlex Imas is an assistant professor of economics in the Social & Decision Sciences department at Carnegie Mellon’s Dietrich College. His research dovetails perfectly into the department’s cross-disciplinary approach by blending behavioral and experimental economics, particularly how social concerns and emotions influence decision making and preferences. His most current research examines the effectiveness of prosocial incentive schemes and how subtle changes in social norms can have large e...
Grooving: The Uber Science Symposium
May 15, 2019 13:05 - 20 minutes - 28.6 MBOn May 3, 2019, Kurt and Tim attended an invitation-only Science Symposium featuring a track on behavioral science at the San Francisco headquarters of human and food transportation giant Uber. During the one-day assembly, we sat in on presentations delivered by academic researchers from UCLA, University of British Columbia, University of California San Diego, Dartmouth, Cornell, Columbia University and Stanford, among others. We also heard from practitioners of applied behavioral sciences w...
Russell Golman: On Information Avoidance
May 12, 2019 12:11 - 49 minutes - 68 MBRussell Golman is an Assistant Professor of Behavioral Economics and Decision Sciences in the Social & Decision Sciences Department at CMU. His pioneering, interdisciplinary work has been published in a wide range of academic journals, including Science Advances, Decision, the RAND Journal of Economics, the Journal of Economic Theory, the Journal of Economic Perspectives, and the Journal of Economic Literature. In 2017 Professor Golman organized the Belief-Based Utility Conference at Carn...
The Value of Understanding Microexpressions for Leaders
May 05, 2019 13:05 - 1 hour - 106 MBTodd Fonseca is an executive in clinical research and communication for Medtronic and holds an interesting array of certifications including Certified Body Language Trainer. He is also the founder of the Anti-Networking Network Meetup and likes to ask meetup guests "What would be your superpower for an hour?" Needless to say, the interview brought interesting concepts to the floor and we had fun doing it. The interview with Todd included short discussions on the placebo effect, situational ...
Julie Downs: From Sexual Health to the Sahel
April 28, 2019 21:36 - 52 minutes - 71.5 MBJulie Downs, PhD is an associate professor of psychology in the Social and Decision Sciences department at Carnegie Mellon’s Dietrich College and fits perfectly into the cross-disciplinary culture of the group. Her interests have spanned anthropology to healthcare to economics and her zest for each of them is undeniable. Our discussion with Julie started with some of her latest research on how to help women make the proper vaginal insertion of an HIV-prevention drug. While scientists at the...
George Loewenstein: On a Functional Theory of Boredom
April 21, 2019 15:34 - 49 minutes - 68.4 MBGeorge Loewenstein, PhD is the Herbert A. Simon Professor of Economics and Psychology in the Social and Decision Sciences Department in the Dietrich College of Humanities and Social Sciences at Carnegie Mellon University and is the director of the Center for Behavioral Decision Research. George received his PhD in economics from Yale but was always interested in topics outside of the field. At one point, he considered switching from economics to another major but was advised to remain: “We ...
Silvia Saccardo: Ethics of Decisions and Italian Rap
April 17, 2019 13:02 - 56 minutes - 77 MBSilvia Saccardo, PhD is an Assistant Professor of Management in the Social and Decision Sciences department in the Dietrich College of Humanities & Social Sciences at Carnegie Mellon University. Our conversation with Silvia is the fourth in our series on Carnegie Mellon professors. We sat down with Silvia in Porter Hall on a chilly day at CMU to discuss her findings on how motivated cognition and hidden biases shape our ethical (and unethical) decision-making. Her research on bribery and l...
Grooving: Listeners, can you help us?
April 16, 2019 13:05 - 1 minute - 1.54 MBAt this writing, we’ve recorded and published 64 episodes of Behavioral Grooves and we’d like to make sure we’re on the right course for our listeners. If you would be so kind, we would appreciate hearing the answers to two questions at #behavioralgrooves. Question 1: Why do you listen? Question 2: What keeps you listening? Thanks very much and keep on grooving!
Danny Oppenheimer: Governance and Helicopter Parenting
April 14, 2019 13:02 - 1 hour - 92 MBDaniel Oppenheimer, PhD, known to all as “Danny,” is a professor of psychology in the Social and Decision Sciences department in the Dietrich College of Humanities & Social Sciences at Carnegie Mellon University. This is the third episode in our Carnegie Mellon series, and Danny is a researcher with a wide variety of curiosities. His writings have been published in more than 50 peer-reviewed publications, as well as a number of book chapters and media contributions. Among his notable works, ...
Jeff Galak: High Heels and Hedonic Decline
April 10, 2019 13:05 - 1 hour - 89.2 MBJeff Galak, PhD is a professor at the Social and Decision Sciences department in the Dietrich College of Humanities & Social Sciences at Carnegie Mellon University. Jeff’s primary assignment is as an Associate Professor of Marketing in Carnegie Mellon’s Tepper School of Business; however, he is on loan to the Social & Decision Sciences department in the Dietrich College, which is where we caught up with him. This is the second in the series featuring professors from Carnegie Mellon. Jeff ea...
Linda Babcock: Helping Women Build Better Careers at Carnegie Mellon
April 07, 2019 17:51 - 46 minutes - 64.1 MBThis is the first in a series featuring researchers from Carnegie Mellon University’s Social and Decision Sciences (SDS) department in the Dietrich College of Humanities & Social Sciences. We begin with SDS professor, author, researcher and department chair, Linda Babcock, PhD. Linda is the James M. Walton Professor of Economics at CMU and a member of the Russell Sage Foundation’s Behavioral Economics Roundtable. Linda has served the National Science Foundation and is the founder and facult...
Amit Sood: The Ultimate Happiness Doctor
March 31, 2019 19:02 - 1 hour - 98.3 MBLooking for a simple 5-step plan to be happier? Our guest has one. Amit Sood, PhD is an author and physician at the world-renowned Mayo Clinic, in Rochester, Minnesota. He specializes in pediatrics, internal medicine and oncology and he also maintains certificates in acupressure, yoga and reiki. His books include two particularly relevant volumes that formed the basis of our discussion: The Guide to Stress-Free Living and Handbook for Happiness. He’s a remarkably well-rounded and humble hea...
Francesca Gino: Curiosity and Rebellion Makes Your Career
March 24, 2019 17:55 - 1 hour - 108 MBImagine a company where 100% of the employees are rebels – would it be chaotic or wonderful? Our guest from the Harvard Business School, Francesca Gino PhD, argues that rebels are not just essential, but they can improve corporate effectiveness. Francesca is a professor and researcher at Harvard Business School who describes herself as a curious behavioral scientist, passionate about teaching and helping leaders make wiser decisions that can improve their lives and those of the people aroun...
Jeanie Whinghter and Afra Ahmad: Balance vs. Harmony
March 17, 2019 14:59 - 1 hour - 93.2 MBIn this episode, we had the pleasure of speaking with two guests: Jeanie Whinghter, PhD and Afra Ahmad, PhD. Jeanie is the Chair of Industrial and Organizational Psychology and General Psychology at Capella University. Her research focuses on the manifestations of stressors and strains in alternative work arrangements and was in Memphis when we spoke. Afra was in Dubai at Zayed University but will begin a new role in the summer of 2019 as Director of the Masters in Professional Studies in A...
Michael Kaplan: Seeking Naysayers
March 10, 2019 18:08 - 1 hour - 113 MBMichael Kaplan is a private equity and angel investor who was part owner and president of the wildly successful carpet cleaning franchise called Zerorez. (Note that it’s spelled the same backward as it is forward. A classic palindrome!) He is now associated with Red Hook Investments and is actively finding new ways to help small service companies grow. Michael grew up in Minneapolis, moved to Maine (undergrad) then to Atlanta (for barbeque and bourbon) then to Boston (pondering a Jimmy J...
Grooving on Reciprocity
March 06, 2019 13:05 - 15 minutes - 21 MBThis is the second episode in a series on the 6 Principles of Persuasion as identified by Robert Cialdini, PhD, in his 1984 book, Influence. (The first episode in the series was on consistency – with the link below.) In this grooving session, Kurt and Tim discuss reciprocity, the first principle of influence, its roots and how it shows up in our world today. Reciprocity is when we feel obliged to give back to people who have given to us. The operative word is given, to differentiate the exp...
Liz Fosslien: The Smile File
March 04, 2019 13:13 - 1 hour - 90.9 MBLiz Fosslien is the co-author and illustrator of No Hard Feelings: The secret power of embracing emotions at work. The book is a wickedly funny guide to un-repressing your emotions at work, finding constructive channels even for jealousy and anxiety, demystifying coworker communication styles, and ultimately allowing readers to be the same person in work and in life. She recently joined Humu to develop nudges and behavior change models that make life at work better. Our conversation with ...
Luke Battye: The Peak-End Effect and Fast Food
February 25, 2019 13:02 - 1 hour - 121 MBLuke Battye is a product/service consultant with a background in Experimental Psychology and innovation. Luke founded a behavioral design consultancy, called Sprint Valley in the UK, that helps businesses use behavioral science and human-centered design to create better products and services for customers and employees. In Our Conversation with Luke We chatted on a cold afternoon in both Birmingham and Minneapolis and we hunkered down to some great conversation about the very positive appl...
Saurabh Bhargava: A More Serene Path to Financial Wellbeing
February 18, 2019 13:32 - 45 minutes - 41.2 MBSaurabh Bhargava, PhD is a professor and researcher at Carnegie Mellon University in Pittsburgh, and he joined us in the Behavioral Grooves studio during a visit to Minnesota over the holidays. Saurabh has also taught at the Booth School at the University of Chicago and worked in corporate consulting for McKinsey & Company. His work history, and the fact that he hails from the very sensible state of Minnesota, adds credibility and practicability to his work. In recent years, much of his re...
John Sweeney: Everything Is a Story
February 11, 2019 12:06 - 1 hour - 101 MBJohn Sweeney is the author of Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation, corporate keynote speaker, improvisational impresario, the actor known for his character Jiggly Boy, a brainstorming and innovation maniac, and the owner of the Brave New Workshop, an improvisational theatre in Minneapolis, Minnesota for more than 20 years. More importantly, John is an accidental behavioral scientist. His worldview is based on observations he has made about human int...
Rodd Wagner: This Episode Could Save Your Life
February 04, 2019 13:16 - 1 hour - 133 MBThe safety insights from our guest could save your life! Rodd Wagner is The New York Times bestselling author of the book "Widgets: The 12 New Rules for Managing Your Employees as If They're Real People." A contributor to Forbes, he is one of the foremost authorities on employee engagement and collaboration. Wagner's books, speeches, and thought leadership focus on how human nature affects business strategy. He and his aerospace engineer son, Rodd Parks Wagner, are currently completing wor...
Thomas Steenburgh: How to Sell New Products
January 28, 2019 13:05 - 1 hour - 103 MBThomas Steenburgh, PhD is a senior professor of Business Administration and Senior Associate Dean at the Darden School of Business at the University of Virginia. Tom spent a good portion of his career in the corporate world and before he departed for academia, he held senior positions at Xerox Corporation, ending his work there as head of the US Direct Incentive Strategy with a budget of $140 million budget for 4,000 salespeople Tom has partnered with Mike Ahearne, PhD from the University of...
Grooving: Political Stalemates - Insights on Consistency
January 18, 2019 20:43 - 11 minutes - 10.8 MBThis episode is first in a series called Exploring the Principles of Influence, named for Robert Cialdini, PhD’s principles in his 1984 book, Influence. During this and the next 5 mini-grooving sessions, we will discuss Dr. Cialdini’s principles in light of events that are making headlines. In this episode, we tackle principle #4: Consistency. Dr. Cialdini describes consistency in this way: “Once people make a decision, take a stand or perform an action, they will face an interpersonal pres...
Ori Brafman: On Starfish, Burning Man and Efficient Markets
January 14, 2019 13:03 - 1 hour - 93 MBIn this episode, we had a discussion with Ori Brafman about decentralization and how our brains respond to cash and cocaine. Ori is a multiple New York Times bestselling author and is the founder and president of Starfish Leadership as well as the co-founder of the Fully Charged Institute with Tom Rath. He is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business and his specialties range from organizational culture, employee engagement, business transformation, leadership,...
Barry Ritholtz: How to Reduce Evolutionary Panic
January 06, 2019 13:01 - 42 minutes - 58.4 MBIn this special edition, we sat down with Barry Ritholtz, a Wall Street investment maven, host of the podcast Masters In Business, a regular contributor to Bloomberg TV, CNBC and The Street, as well as an author whose pieces appear in The Wall Street Journal, the Washington Post as well as his blog, The Big Picture. To say that our conversation with Barry was unconventional is an understatement. We talked for well over an hour about the application of behavioral science in his investment fi...
Grooving on Too Much Stuff
December 31, 2018 13:25 - 11 minutes - 15.6 MBAfter the gift-giving holidays – Hanukkah and Christmas – homes and apartments are bursting at the seams with more stuff. Knick-knacks, novelties, gewgaws, tchotchkes, odds and ends of all sorts are crowding out space where the familiar stuff currently resides. For most of us, parting with some old familiar goodies requires a change in behavior. And if you want to make that change, there’s hope! This episode offers some behavioral science to help you with the process. One of the biggest ...
Grooving: Top 10 Podcasts of 2018
December 28, 2018 14:40 - 7 minutes - 10.2 MBDuring 2018, Behavioral Grooves published 44 episodes and expanded our viewers into more than 90 countries. To celebrate our successful first year, Kurt and Tim called out our ten most downloaded episodes from 2018. We hope you check them out. #10. Behavioral Grooves #1: James Heyman, PhD. In this episode, we discussed research that James conducted with Dan Ariely, PhD while they were both at Berkeley. #9. David Yokum – Science is Hard. David’s journey from the White House Insights Team to...
Sam Tatam: Smelling the Brand
December 24, 2018 13:35 - 1 hour - 114 MBSam Tatam is the behavioral strategy director at Ogilvy in London. Sam helps his clients develop new ways to manage behavioral issues they have with their employees and customers. We were introduced to Sam in San Francisco where he wowed us with his presentation about how applying behavioral science was like writing a song. Sam is an Aussie living in London and his references to songwriting and Jimi Hendrix were at the very least unconventional and instantly made him someone we wanted to me...
Will Leach: Marketing to Mindstates
December 17, 2018 12:50 - 1 hour - 96.5 MBWill Leach is a marketer, econometrician and author whose recent book, Marketing to Mindstates, captured our attention before it was even published. His clever, behaviorally-focused marketing messages were provocative and we were excited to have him as a guest. Will’s book focuses on 4 key mind states: Activating a goal, priming the need, framing the choice and triggering the behavior. The book was written as a practical guide for marketers looking to integrate behavioral sciences into the...
Grooving on: New Year's Resolutions
December 10, 2018 14:12 - 22 minutes - 30.9 MBEvery year, millions of people make resolutions at the start of the new year and researchers indicate that 91% of those resolutions are sunk by the end of the second week in January. In this grooving episode, we highlight 10 tips on how you can keep your New Year’s resolutions and how you can manifest an even more amazing version of the already-wonderful YOU. To do so, we’re providing 10 tips and hacks that can help you maintain your resolutions and achieve your goals. We are also taking th...
Michael Hallsworth: From MINDSPACE to EAST
December 03, 2018 13:29 - 1 hour - 112 MBIn this episode, we spoke with Dr. Michael Hallsworth PhD, the Managing Director of the North American Behavioral Insights Team. We met up with him at his office in Brooklyn which gave the audio a bit of an echo-chamber vibe. Michael was an early member of the UK’s Behavioral Insights Team. Along with Paul Dolan, Dominic King, Ivo Vlaev, and David Halpern, Michael created MINDSPACE in 2009 and later, the EAST model. Both are mnemonic tools for remembering key elements of behavioral science....
Re-Grooving on Annie Duke
November 28, 2018 22:06 - 31 minutes - 42.6 MBThis is a special Re-Grooving session for your speedy listening enjoyment. In this re-grooving episode, we are re-sharing the Grooving Session (only the Grooving Session) that followed Kurt’s and my conversation with Annie Duke, author and poker champion extraordinaire. That means that in this episode, you won’t hear the conversation with Annie. To hear that, you need to check out our podcast called “Leaving the Matrix.” There you can enjoy all of Annie’s insights and enthusiasm first hand. ...
Brian Ahearn: The Heart of Reciprocity
November 26, 2018 12:45 - 1 hour - 105 MBBrian Ahearn is the Chief Influence Officer at Influence People, LLC, and one of only 20 Cialdini Method Certified Trainers in the world. Brian’s experience with Robert Cialdini’s methods places him among the most experienced practitioners alive. It was a pleasure to speak with Brian and to gain some insight on applying the methods of ethical influence that Cialdini pioneered in his book, Influence with clients in the real world. We hosted Brian in the Behavioral Grooves studio for our wi...
Linnea Gandhi: Crushing on Statistics
November 19, 2018 16:56 - 1 hour - 118 MBUniversity of Chicago MBA professor Linnea Gandhi talked with Kurt and Tim recently about her consulting work, her passion for statistics, grading papers and how a good improvisational theatre production can be sheer joy. Self-descriptions of her own achievements are blanketed with modesty; however, her passions shine through when discussing her work, both past and present. Linnea is a remarkable person. After completing her undergraduate at Harvard and an MBA at the University of Chicago B...
Grooving on Civil Discourse at the Thanksgiving Table
November 16, 2018 14:38 - 17 minutes - 23.8 MBPolitical discussions in many places around the world have become more contentious than at any time in our recent history. It seems almost impossible to have a calm conversation with someone who doesn’t hold our own political views. In North America and Liberia, we’re approaching the Thanksgiving 2018 holiday where families have a tradition of coming together to show gratitude for a successful harvest. In many of these settings, the dinner-table conversation with be with people we don’t agre...
David Yokum: Science is Hard
November 12, 2018 15:30 - 1 hour - 122 MBDavid Yokum may not be a household name but that shouldn’t stop you from listening. If you’ve ever wondered about police officer body cameras and the effect they’re having on crime, policing and adjudication, we have David to thank for conducting the first major randomized study on the use of police officer body cameras. We came to know his work by a stroke of good fortune. He and Tim met as guests of George Loewenstein at the 2016 inauguration of Carnegie Mellon University’s undergraduate ...
Grooving on Waiting: Why we don't like to be idle
November 07, 2018 12:28 - 12 minutes - 17.2 MBWhile Kurt and Tim were waiting for a podcast interviewee to log in recently, we decided to discuss the behavioral and psychological aspects of waiting. What do you do when you have unplanned time on your hands? Some people call it marginal time and others wasted time. But much of how we feel about slack in our schedule is dependent on how we frame it. We reference Christopher Hsee's work on idleness to answer the question, "Why do we feel better taking back roads to avoid freeway traffic w...
Koen Smets: The Altered Chord
November 05, 2018 12:51 - 1 hour - 118 MBKoen Smets is not a household name, but it ought to be. Pronounced KEWN, our guest in this episode is Belgian by birth and has lived in the UK for more than 20 years. He is a founding partner of CareIQ, a firm that offers innovative concepts for improving the healthcare market, but spends most of his time with Altered Chord, a behavioral sciences firm near and dear to his heart. And he is an avid writer on the topics related to applied behavioral science. Koen believes that human behavior i...
Caroline Webb: Having a Good Day
October 30, 2018 16:49 - 1 hour - 86.9 MBCaroline Webb is an overachiever. Oxford, Cambridge, Levy Economics Institute, McKinsey & Associates, Carnegie Hall performer, Davos World Economic Forum speaker. It’s an inspiring list of accomplishments. Even with all of those remarkable feats, our discussion focused on Caroline as the author of How to Have a Good Day, a terrific how-to guide that has been published in more than 60 countries. In our discussion, we covered how the book is written – with lots of juicy details in the narrati...
Grooving on Books: Our Top 10 Recommended books on Behavioral Science
October 14, 2018 14:21 - 31 minutes - 43.2 MBIn this grooving session, Kurt and Tim discuss books that they believe every behavioral science nerd should (yes: should) read. Kurt was limited to 5 picks, but didn't stay in the lines, and Tim was also limited to 5 picks and did stay in the lines. (#justsayin) We began the conversation with 4 classics that are simply must-reads, then dug into our individual lists. After brief reviews on our collective top 10, we highlighted several books (and an article) that are undeniably instrumental to...
Leaving the Matrix: Annie Duke and Insights into how you can improve your thinking!
September 30, 2018 12:01 - 1 hour - 164 MBAnnie Duke’s latest book, Thinking in Bets, Making Smarter Decisions When You Don’t Have All the Facts, is a masterful mash-up of her life as a researcher, poker player and charitable organization founder. In it, she explores new ideas on how to make better decisions. Our interview with her expanded beyond the book and we talked extensively about probabilistic thinking and having people hold us accountable for our decision making. As expected, our interview covered an eclectic mix of behav...
Education: The Path to a More Prosperous Life with Sarita Parikh
September 26, 2018 16:53 - 1 hour - 99.6 MBSarita Parikh is the Senior Director of Consumer Experience and Strategy at GED Testing Service, a business that helps adults use education as a path to a better life. The GED, or General Education Development, is a series of tests administered in the United States and Canada to give credentials to those who don’t matriculate through high school the same footing as those who did. We talked about how completion rates are low. They hover around 20%, so there’s plenty of room to grow; howeve...
Beyond a Framework featuring Bri Williams
September 23, 2018 14:47 - 59 minutes - 81.9 MBBri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barri...