David Kaity on using psychographics to profile your customers, writing a book to educate the market, and why you don't need a Real Estate agent to sell your house.

The Push

English - February 25, 2017 10:20 - 59 minutes - 41 MB
Entrepreneurship Business Science Social Sciences business entrepreneurship marketing startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Rhonice Ferguson on what school is for, why strikes are often unproductive, and the importance of encouraging men to become teachers.

Next Episode: Mark Hocknell on Customer Centricity, Net Promoter Scores and Managing Your Team.

In this episode we talk to David Kaity about his controversial 'Real Estate Agents Don't Sell Homes' book and his journey from employee in the Finance Industry to Entrepreneur.We speak about the challenges David faced when trying to find his initial customers and how that took 2 years before he was able to define his ideal customers.Also mentioned is some of the myths prevalant in the Real Estate Industry which David busts for us; one by one.A great positive guest and a controversial, yet fun episode.I hope you enjoy!