Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships

BE THAT LAWYER

English - September 09, 2021 08:00 - 34 minutes - 31.9 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Bob Kohn: Building a Community of Allies

Next Episode: Catherine O’Connell: Legal Business Development...in Japan!

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:

Relationships at the root of all business and networks.Business development as a learned skill, regardless of personality.Commitment and the art of the follow through.From generalization to specialization.

Key Takeaways:

Different environments are better for different people. Know yourself and speak to people who are doing what you are thinking of doing.Be cautious about being too transactional in any networking situation.Connections allow you to offer your clients fuller service than you would be able to do otherwise with only your firm.People are more likely to remember a specialist than they are to remember a generalist.

"Although we are small and highly specialized, what we want to do is to be able to provide the client with the effective equivalent of a fuller service firm by being able to connect them with the other services that they need." — Robert Plotkin

Connect with Robert Plotkin & Cynthia Gilbert:

Website: www.robertplotkin.com.

Website: https://blueshiftip.com/

Show: https://blueshiftip.com/podcasts/

Blueshift IP LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/

Robert’s LinkedIn: https://www.linkedin.com/in/robertplotkin/

Cynthia’s LinkedIn: https://www.linkedin.com/in/cynthiagilbert/

Twitter: https://twitter.com/blueshiftip

Facebook: https://www.facebook.com/BlueshiftIP/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin