Catherine O’Connell: Legal Business Development...in Japan!

BE THAT LAWYER

English - September 13, 2021 08:00 - 27 minutes - 25.1 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships

Next Episode: John Sciaccotta: Lessons Learned from a Top Business Developer

In this episode, Steve Fretzin and Catherine O’Connell discuss:

Being your own brand in a solo firm. Maneuvering through a list of contacts and utilizing organizational contacts. Tips for handling meetings with Japanese clients. Greetings and etiquette for leaving meetings.

Key Takeaways:

What is risky to one person, may not be considered a risk by other individuals. In Japan, introductions are your gold medal door opener - don’t cold call, because the relationship matters more. When you are working with different cultures, you have to understand the social context of what people are saying rather than the exact definition of the words being said. Having a digital business card is becoming a new trend as the world learns to continue networking in a COVID and post-COVID world.

"Working in Japan, and being successful here, is all about the long game. You've really got to be here and invest in relationships. It will take a long time until you can actually build up enough rapport with somebody to have a business relationship with them." — Catherine O’Connell

Connect with Catherine O’Connell:

Website: https://www.catherineoconnelllaw.com/

Show: https://www.catherineoconnelllaw.com/podcast

LinkedIn: https://www.linkedin.com/in/oconnellcatherine/

Twitter: https://twitter.com/oconnelllawyer

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!