BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

BE THAT LAWYER

English - June 22, 2023 08:00 - 39 minutes - 36.6 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2

Next Episode: Katie Burke: Niching in Multiple Areas with Focus

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:

Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community.

Key Takeaways:

How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. Focus on thought leadership in a way that makes sense for you.

"There is no silver bullet or AI for authenticity." — Conrad Saam

Thank you to our Sponsors!

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References:

Steve Seckler: https://www.linkedin.com/in/stephenseckler/Get Staffed Up: https://getstaffedup.com/

Connect with Ashley Robinson:

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Roy Sexton: