BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2

BE THAT LAWYER

English - June 19, 2023 08:00 - 36 minutes - 33.7 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Alex McLaughlin: Common Sense Legal Tech for Your Law Firm

Next Episode: BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:

The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately.

Key Takeaways:

Marketing shows you the door and business development helps you to talk through it. Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively. Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm. More content is not going to be the sole answer to your SEO problems.

"Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that." — Roy Sexton

Thank you to our Sponsors!

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References:

Book: Selling the Invisible by Harry Beckwith - https://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319

Connect with Ashley Robinson:

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Roy Sexton:

Website: https://www.clarkhill.com/