Katie Burke: Niching in Multiple Areas with Focus

BE THAT LAWYER

English - June 26, 2023 08:00 - 32 minutes - 29.5 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

Next Episode: Wendy Salajka: Understanding Your PQ to Be a Better Lawyer

In this episode, Steve Fretzin and Katie Burke discuss:

Building a brand for yourself and your law firm. Informing your network about what you’re doing. Developing strategic partnerships. Evolving and growing your network and business.

Key Takeaways:

If you are interested in more than one, unrelated, area of law, there are ways to make both work, it just takes some creativity and tenacity. Repetition is the key to letting people know what you do. If they don’t have a connection to make a quick quippy phrase, you do not have to try and force it and make it disingenuous. Expand your circles. There are more people out there that you don’t know that could be helping to promote your business or send work your way and who you can help as well. Don’t be afraid to try something new and to reach for things that you love and have a passion for.

"Growing and changing and evolving your brand means keeping it fresh and keeping it out there. What you're doing now, if you're doing the same thing 20 years later, something's gone wrong." — Katie Burke

Thank you to our Sponsors!

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References:

Provisors: https://www.provisors.com/Fly on the Wall with Dana Carvey and David Spade: https://www.youtube.com/@flyonthewallpod

About Katie Burke: Katie Burke has practiced law in San Francisco for twenty years. She is the owner of Burke Law. Katie conducts workplace investigations, drafts and reviews premarital and post-marital agreements, represents individual clients in family law disputes, and mediates family law matters.

Connect with Katie Burke:

Website: https://burkelawsf.com/

Email: [email protected]

Phone: 415-997-6665

LinkedIn: https://www.linkedin.com/in/katherineburke/

LinkedIn: https://www.linkedin.com/company/burkelaw/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com