The Great Resignation and what it means for the creator economy
BANKNOTES minted by #paid
English - February 18, 2022 15:08 - 16 minutes - 15.1 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Great Resignation is happening all around us. Millions of people are voluntarily leaving their 9-5 jobs every month in search of greener pastures.
In fact, the latest figures show 4.5 million people voluntarily left their jobs in November 2021 alone. Health and tech have had especially high turnover rates, with a 3.6% and 4.5% increase in year-over-year resignations respectively.
So…what’s going on? Are people really dropping out of the economy completely, or are they just changing jobs?
The statistics alone don’t tell the full story. The truth is, the economy is shifting. Employees are free to find followings online—and with those followings, they can leverage new opportunities.
Jay Clouse has seen it first-hand. Clouse worked at Smart Passive Income where he lead its Community team. He saw people quitting their jobs and becoming creators…and decided to try it out himself.
After building a personal brand and following online, his side gig with Creative Elements eventually became too lucrative to ignore—he could either work two jobs (with the requisite time spent away from his family) or join the Great Resignation.
He says he was able to join the creator economy thanks to one important factor: his followers trusted him, which meant they were willing to support him.