Joanne Coffey on flexible influencer marketing and becoming a retention marketer for Jones Road Beauty
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English - February 23, 2022 14:28 - 13 minutes - 12.2 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Great Resignation and what it means for the creator economy
At 23 years old, Joanne is the former Head of Retention at Aisling Organic Cosmetics and is now the new Assistant Manager of Retention Marketing at Jones Road Beauty, a clean beauty company founded by legendary makeup artist Bobbi Brown.
Joanne shared her rapid career growth story as well as tips for new marketing professionals. She also gave a behind-the-scenes look at Jones Road’s influencer marketing and overall marketing approach.