Influencer and publisher whitelisting is all the rage: And it works!

Brands are constantly on the lookout for the next marketing technique. 

From using organic social to paid media, there’s one thing every brand would love to improve: the ROI.

As much as influencer marketing and working with creators is a growing trend for most eCommerce brands, there are still plenty of options to create brand awareness, drive traffic back to websites or landing pages, and build a community.

One such technique, often referred to as whitelisting, creator licensing, or creator listing (really, various terms mean the same thing here), has shown to be beneficial for particular brands.  ... (READ MORE)