Welcome to this week’s episode of Banknotes news for the week of September 9, 2022. 

Each week we provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check banknotes.co for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts.

So here’s what we’re keeping tabs on this week …

DTC brands turn to crowdfunding investments as recession looms

Recession looms, inflation is at a 40-year record high, and supply-chain issues and advertising uncertainty abound. As a result, DTC brands are facing a VC funding drought. 

But it's not all doom and gloom.

Several DTC brands are turning to alternative, crowdfunding options to raise capital.

Learn more over at banknotes.link/crowdfunding

Influencer and publisher whitelisting is all the rage: And it works!

Brands are constantly on the lookout for the next marketing technique. 

One such technique, often referred to as whitelisting, creator licensing, or creator listing (really, various terms mean the same thing here), has shown to be beneficial for particular brands. 

In a nutshell, whitelisting is this: creators and publishers give access to their social platforms (usually Facebook and Instagram, though TikTok is growing) so brands can upload and boost posts.

Learn more over at banknotes.link/whitelisting

Chris Meade and how CROSSNET is creating a new sports category

Chris Meade is not only marketing a product, he's creating a new sport!

Through CROSSNET he's brought 'four square' to volleyball, soccer and pickleball; and he's done it all without raising venture money.

CROSSNET products are now sold in Dick's Sporting Goods and TARGET among others and it's even been featured on ESPN.

Read more about CROSSNET over at banknotes.link/crossnet