DTC brands turn to crowdfunding investments as recession looms
BANKNOTES minted by #paid
English - September 08, 2022 04:00 - 20 minutes - 19 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The uncertainty in the current eCommerce environment along with the pullback from VCs has led to tougher sledding for brands looking to raise capital rounds. But it’s not all doom and gloom.Over the past month, a group of community-driven DTC brands has turned to crowdfunding as a means to fuel growth. Obvi, CROSSNET, and Wunderkeks publicly launched investment rounds targeting different audiences—from customers, friends, and family to DTC founders and angels. ... (READ MORE)