Creators are the new celebrities (and brands know it)

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English - April 22, 2022 04:00 - 13 minutes - 12.7 MB
Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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While brands still often recruit celebrities for big marketing campaigns, superstars aren’t the only—or best—option for building brand credibility anymore.

With the advent of social media and the rise in creator fandoms, brands are now turning to creators for endorsements. What’s more, many creators lend greater clout to a brand than big celebrities do. ... (READ MORE)