Content creators tell all: Horror stories with brands
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English - April 21, 2022 04:00 - 13 minutes - 12.5 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Creators are the new celebrities (and brands know it)
Most people would argue that in any relationship—whether platonic, romantic or somewhere in-between—communication is the key to success. This idea can be applied to relationships between brands and content creators as well. With more brands wanting to get their message delivered to consumers, the battle for visibility is making it harder for them to stand out. Additionally, with a multitude of content-based, digital platforms (i.e. Instagram, Twitch, YouTube, etc.) to choose from, marketers need help. ... (READ MORE)