Brands like Starbucks, oVertone, and Nike + Run Club are using gamification to boost customer experiences–will it work for you?
BANKNOTES minted by #paid
English - October 22, 2021 14:39 - 12 minutes - 11.7 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Remember back in 2016 when what felt like everywhere you went people were glued to their phones, huddled together in groups, and trying to catch a nearby Pokémon?
App-based Pokémon Go offered huge lessons to brands everywhere on what happens when you combine community, offer rewards for doing certain actions, and having fun doing it. More on that in a minute ... (Continue).