#39 Stop Selling "Benefits" and "Features" To Your Prospects

B2B Sales & Entrepreneurship - Two Cents Worth

English - June 02, 2021 20:00 - 13 minutes - 9.04 MB
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Previous Episode: #38 Why Every B2B Sales Professional Needs A Strong Personal Brand

Next Episode: #40 Talking B2B Sales Productivity, CRM’s & Qualification with Nicolas de Swetschin

In this episode we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backwards at first, but when it gets broken down, you will quickly realize how leading with "benefits and features" is killing deals for you.

In this episode you will learn:

Why you should never start off talking about your products benefits and featuresWhat prospects actually care about. It's not what you thinkWhy all great sales calls should be interviewsHow to implement a more relational approach with your cold prospects.

If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.

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