26 - How to define and create your Ideal Customer Profile (ICP)
B2B SaaS Marketing Snacks
English - August 19, 2021 21:51 - 32 minutes - 29.9 MB - ★★★★★ - 11 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 25 - Pricing and packaging your SaaS offering (Part 2)
Next Episode: 27 - Should you ban slides for marketing reviews?
Today we get into the nitty gritty of Ideal Customer Profiles (ICPs). In episode 16 we talked about how to verify your ICP, but didn’t address the basics. After viewer feedback, today we revisit the topic to answer important questions about ICP. We discuss what it is, why you need it, how to come up with it, what it should look like, and how to use it.
Some specific conversations within the episode include how to use your existing CRM data to better outline your ICP, using segmentation models based on market and product maturity, and mistakes we often see marketers make with their ICPs.