27 - Should you ban slides for marketing reviews?
B2B SaaS Marketing Snacks
English - August 26, 2021 20:46 - 22 minutes - 20.8 MB - ★★★★★ - 11 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 26 - How to define and create your Ideal Customer Profile (ICP)
Next Episode: 28 - How to manage and grow your SDR/BDR team
Today Stijn introduces a topic he is passionate about: slides in internal marketing reviews. He posits that not only do you not need them, but also they waste valuable time and resources. Instead, your internal meetings should be data driven. Simple data promotes productive and necessary conversations, and too often the marketing function does not discuss the most essential data on a regular basis. Do you agree? More inside.