Speak Your Customers' LINGO W/ Jeffrey Shaw
B2B Marketing Exchange
English - January 22, 2020 10:00 - 34 minutes - 79 MB - ★★★★★ - 5 ratingsMarketing Business b2b marketing content abm demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it's all connected. During our sit-down, we talked about this connection and so much more. Listen in to get his thoughts on:
Why marketers are still struggling to be audience-first;How technology can help, or hurt, marketing and sales strategies; andWhat trends he believes have the most potential for B2B organizations.