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Extending Events Into Content W/ Dave Bruno
B2B Marketing Exchange
English - January 15, 2020 13:00 - 25 minutes - 57.8 MB - ★★★★★ - 5 ratingsMarketing Business b2b marketing content abm demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Make Video Marketing A Money Maker
Next Episode: Speak Your Customers' LINGO W/ Jeffrey Shaw
Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, events exist in a vacuum. When it's all over, it's never discussed again. During this presentation, Dave Bruno, Marketing Director at Aptos, explains how he implemented a completely new approach, using event content to fuel a multi-month content strategy and a series of programs. Embracing a new strategic framework, driving cross-functional collaboration and frequent communication and agile work, the Aptos team was able to take hard-hitting engagement topics from their annual user event to create:
Real-time contentSocial media posts and imageryVideo contentLive blogsLong form thought leadership contentAt the end of this episode, you'll have a tactical blueprint to help you get the most value out of your event investments.