Finding Your Next Big Idea w/ Tamsen Webster
B2B Marketing Exchange
English - January 29, 2020 10:00 - 29 minutes - 66.5 MB - ★★★★★ - 5 ratingsMarketing Business b2b marketing content abm demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Speak Your Customers' LINGO W/ Jeffrey Shaw
Next Episode: Inspiring Creativity Amidst Chaos w/ Todd Henry
Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell incredible stories. Think B2B isn't a space for creative stories? Tamsen will prove otherwise. During our conversation, she shares:
The difference between a narrative and a story;How marketers can find what drives their business and their brand; andThe common "stop lights" in the buying journey that influence messaging and storytelling.