4 - Leading a marketing team to consensus

B2B Marketing and More With Pam Didner

English - August 30, 2017 04:00 - 5 minutes - 12.5 MB - ★★★★★ - 22 ratings
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Previous Episode: 1 - Applying content marketing to sports marketing

Next Episode: 5 - Plan vs. Planning

Question: “I lead a virtual marketing team. Everyone seems to have his or her ideas on how to do things. How do I lead the team to consensus?” -- Melissa

I know how hard it is to lead a virtual team. If you work in a big corporation, you know what I mean. There’re a lot of initiatives which are cross-functional.

Here are three rules I follow:

Do my homework and define what I want first. Let the team Tear Apart My Ideas Get the team’s recommendations and input to refine the plans

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