1 - Applying content marketing to sports marketing
B2B Marketing and More With Pam Didner
English - August 23, 2017 04:00 - 4 minutes - 10.2 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing business businessmarketing crm leadgeneration outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: 4 - Leading a marketing team to consensus
Applying content marketing to sports marketing Question: How does content marketing apply to sports marketing? -- Jake
Let’s start with the content marketing definition first. Here it goes:
“The process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.”
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