195 – Ask the Experts: Proven Tips for Sales and Marketing Alignment

B2B Marketing and More With Pam Didner

English - November 23, 2021 08:00 - 20 minutes - 17.2 MB - ★★★★★ - 22 ratings
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Previous Episode: 194 - ft. Paul Cowan: Bridging the Gap Between Marketing and Product Experience

Next Episode: 196 - ft. Danny Nail: How to Scale Your Account-Based Marketing

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More.

Today's episode features some of my previous guests and a topic that comes up in almost all my podcast conversations: How can sales and marketing teams work together?

The answer isn't that simple because so much has changed with the pandemic in the past two years. At the same time, there were also many changes in digital marketing, and the corporate culture within the businesses differs from company to company, industry to industry.

John Nee, Principal and President of Act1 Partners, Alex Low, Managing Consultant at PA Consulting in London and Mark Emond, a revenue marketing expert and the President of Demand Spring, share proven tips for sales and marketing alignment.

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