194 - ft. Paul Cowan: Bridging the Gap Between Marketing and Product Experience

B2B Marketing and More With Pam Didner

English - November 16, 2021 08:00 - 30 minutes - 21.6 MB - ★★★★★ - 22 ratings
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Previous Episode: 193 - ft. Jharry Guevara: Tips for a Successful Career Transition

Next Episode: 195 – Ask the Experts: Proven Tips for Sales and Marketing Alignment

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. My guest is Paul Cowan, CMO of FreshBooks, a SaaS-based platform, accounting software used by many small businesses and freelancers.

Today we talk about how to bridge the gap between marketing and product experience.

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