B2B Digital Marketer
122 episodes - English - Latest episode: 4 days ago -The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Episodes
593 Anne Slough - What Are Digital Sales Rooms?
April 25, 2024 16:00 - 48 minutes - 66.7 MBIn this episode, we dive into the transformative world of digital sales rooms, a game-changing tool reshaping the landscape of B2B sales. As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline...
592 Moustafa Moursy - Changing the Game of Data-Driven Marketing and Sales in B2B
April 11, 2024 21:00 - 42 minutes - 59.6 MBThis episode features a discussion focused on improving efficiency and effectiveness in sales and marketing in the B2B sector, with Moustafa Moursey as a guest. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in ...
591 Sharon Park - Unlocking B2B Paid Ad Secrets
March 28, 2024 08:30 - 43 minutes - 59.7 MBIn the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. Prepare to debunk myths, grasp future trends, and refine your advertising approach for unparalleled success. Whether you’re a seasoned marketer or new to the ...
590 George Huff - Making Sense of the Marketing Technology Landscape
March 14, 2024 08:30 - 37 minutes - 51.5 MBIn a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. In this episode, Jim Rembach and George Huff dive deep into the chaos of current marketing technologies, striving to uncover a path to clarity and efficiency. Through their conversation, we glean insights that promise to guide marketers toward more coherent strategies and execution. They kick off by highlighting a sta...
589 Nataly Kelly - How to Expand Your Business Internationally in Record Time
February 29, 2024 09:30 - 42 minutes - 58.4 MBIn our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”. Natalie Kelly shares her expertise in navigating the complexities of expanding businesses across borders, offering valuable insights for both aspiring entrepreneurs and seasoned professionals. Throughout our conversation, we unco...
588 Brandon McKee - How to Master B2B Marketing Certainty in 5 Easy Steps
February 15, 2024 09:30 - 44 minutes - 62.3 MBIn this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies. The conversatio...
587 Julian Lumpkin - Leveraging Customer Success for New Business Opportunities
February 01, 2024 09:30 - 47 minutes - 65.5 MBWelcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities. Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories. The discussion highlights the ineffective use of testimonials ...
586 Adam Springer - Avoiding Common Sales Mistakes Founders Make
January 18, 2024 09:30 - 39 minutes - 54.2 MBIn this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Adam begins by addressing a fundamental error: delaying the initiation of sales activities. He emphasizes the significance of engaging with the market early to validate business ideas and understand customer needs. A pivotal point Adam discusses is the founder\'s direct involvement in early sales efforts. He underscores the necessity for founders ...
585 Chris Beall - Cold Call Mastery
January 04, 2024 09:30 - 1 hour - 85.7 MBIn this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. He uncovers the connection between ancient wisdom and successful cold calling strategies, emphasizing the crucial first 7 seconds to dissolve fear and engage with tactical empathy. Chris challenges the common \'value-first\' approach, advocating instead for deep human connections, which are fundamental in cold calling success. Rich with anecdotes, Chris highlights the significan...
484 Eric Holtzclaw - B2B Marketing Evolution: Strategies for the Modern Market
December 21, 2023 09:30 - 43 minutes - 60.4 MBIn this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. As the B2B landscape continues to shift, understanding the ne...
483 Joe Khoei - Maximizing Lead Value
December 07, 2023 09:30 - 41 minutes - 57.3 MBWelcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. As the lifeblood of any B2B marketing strategy, leads represent potential revenue; but not all leads are created equal. In this episode, we will uncover the secrets to not just generating more leads, but enhancing the quality and profitability of each one. From sophisticated lead nurturing tactics to refining your sales fu...
482 Wil Reynolds - Beyond Algorithms in SEO
November 23, 2023 09:30 - 41 minutes - 57.5 MBIn today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics. Our conversation with Wil uncovers key strategies for elevating your SEO using behavioral economics principles, highlighting the intersection of data-driven approaches with hum...
481 Mike Maynard - The Intersection of Engineering and Marketing in the Digital Age
November 09, 2023 21:30 - 49 minutes - 67.9 MBIn this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Mike Maynard explores the importance of both quantitative and qualitative data in understanding customer behavior and driving decision-making. They emphasize the need for marketers to embrace data-driven strategies rather than relying solely on creative instincts. Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus...
480 Satyam Kantamneni - Designing Exceptional User Experiences
October 26, 2023 08:30 - 43 minutes - 61 MBIn this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. We explore the importance of understanding user needs and avoiding costly mistakes. The episode highlights the significance of organizational alignment and breaking down silos for a seamless customer experience. We also discuss the value of experimentation and disruption in large companies, emphasizing the need for a portfolio of experiments. Additionally, we touc...
479 Dustin Tysick - Unlocking The Psychology Behind Social Proof
October 12, 2023 08:30 - 33 minutes - 46 MBIn this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. Jim and Dustin explore how companies like Amazon and Clicks have leveraged social proof to achieve explosive growth. They delve into the importance of addressing imperfections and authenticity in testimonials, as well as the art of interviewing to create genuine conversations. The discussion also touches on the evolving landscape of soc...
478 John Gumas - Breaking Bias and Uncovering the Emotional Truth Behind Customer Purchases
September 28, 2023 08:30 - 45 minutes - 62.8 MBIn this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience\'s needs. He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand\'s message. Thought leadership and targeted marketing campaigns ...
477 Dan McDade - Prospect Experience: The Hack to Attract and Convert More Customers
September 14, 2023 08:30 - 43 minutes - 61 MBIn this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Dan McDade highlights how prospect experience can be a game-changer in attracting and converting customers. We explore success stories like Harry and David, uncover the battle between sales and marketing for more leads, and discuss the power of nurturing and targeting the right audience. We also touch upon the hidden costs of neglecting prospect experience and the impact of em...
476 Simon Severino - Crushing the Market: Go-to-Market Strategies for B2B Digital Marketers
August 31, 2023 08:30 - 44 minutes - 61.8 MBIn today\'s episode of B2B Digital Marketer, we welcome Simon Severino to delve into the essentials of a robust go-to-market strategy. Simon Severino underscores the importance of focusing on elements we can control, especially in an ever-changing business landscape. He sheds light on the vital role that daily habits and effective time management play in steering a business toward success. Beyond just crunching numbers, Simon Severino also touches on the emotional aspects that drive busine...
475 Ihor Sokolov - How to Create Higher Converting B2B Websites
August 17, 2023 08:30 - 46 minutes - 64.6 MBIn this episode of B2B Digital Marketer, we explore the key elements of creating higher-converting B2B websites. We emphasize the importance of user experience research and understanding customer behavior. By knowing why users visit your website, how they compare your product, and what factors influence their buying decisions, you can optimize your site for better conversions. Additionally, we discuss the power of education in motivating customers and converting leads. We also touch on th...
474 Anthony L. Butler - Primal Storytelling Unleashed: Convert More by Tapping into Emotions and Urges
August 03, 2023 08:30 - 46 minutes - 64.4 MBIn this episode of B2B Digital Marketer, we delve into the fascinating world of primal storytelling and its impact on converting more customers. Join us as we explore the role of emotions, primal urges, and social influences in decision-making and buying behavior. Discover how human connection influences buying behavior and why being part of a tribe is a primal urge we all possess. Learn how to tap into these driving forces of human behavior to create meaningful content and build trust with ...
473 Jack Foster - Community: Your #1 Untapped Revenue Generation Opportunity
July 20, 2023 08:30 - 40 minutes - 55.7 MBIn this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. She highlights how Workramp stands out by focusing on not just product innovation, but also on providing a great customer experience and building a strong community. WorkRamp\'s software helps teams improve their job performance and provides training across organizations. Jack emphasizes the need to collect and act on customer feedback, using ...
471 Eric Quanstrom - The Art and Science of Lead Generation
June 22, 2023 08:30 - 22 minutes - 31.2 MBIn this episode of B2BDM, Eric Quanstrom delves into the intricacies of lead generation and its pivotal role in modern marketing. He explores the dynamic nature of marketing strategies and the simultaneous relevance of unwavering, foundational principles. The conversation highlights the challenge of making informed buying decisions in an information-saturated market and underscores the power of brand familiarity. Eric emphasizes the crucial role personal networks play in achieving initial ...
470 Allen Adamson - Reimagining Solutions: Looking Beyond the Product in B2B
June 08, 2023 08:30 - 46 minutes - 63.7 MBOn this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions. In addition, he discusses trends in renting rather than buying and the need for businesses to constantly relearn and stay open to change. This episode off...
469 Deanna Shimota - 5 Reasons Demand Generation Fails
May 25, 2023 08:30 - 46 minutes - 64 MBIn this episode of \"5 Reasons Demand Generation Fails,\" our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren\'t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales. She also talks about the ins and outs of marketing, reminding us that good things take time and that it\'s important to set long-t...
468 Kate DiLeo - Stop Storytelling to Make More Sales
May 11, 2023 08:30 - 48 minutes - 67.2 MBIn this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates. Kate shares her insights on developing an authentic branding approach that enc...
467 Matt Dixon - The Silent Killer of Your B2B Sales Results
April 27, 2023 08:30 - 51 minutes - 70.7 MBIn this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don\'t make a purchase, wasting both the vendor’s resources and their own team’s resources. We learn from a machine learning analysis of 2.5 million recorded sales calls that no decision loss is a silent killer of sales, even though the customers are convinced of the value of the solution. We discuss two biases - status quo bias and omission bias - that can contribute to no decision loss, a...
466 Bill Cates - Why Being More Radical is the Key to Business Growth
April 13, 2023 08:30 - 49 minutes - 67.6 MBIn this episode of B2B Digital Marketer, we explore the concept of value proposition and how it\'s more than just an elevator pitch or value positioning statement. Our guest speaker shares insights on the importance of identifying every point of value for prospects and clients and radical approaches to understanding ideal customers. We discuss the obstacles of inertia, how to overcome them, and the importance of social proof, empathy, and clarity in messaging. Join us as we learn about th...
465 Jay Baer - 5 Silly Things Digital Marketers Do
March 30, 2023 08:30 - 44 minutes - 60.6 MBIn today\'s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. We dive into the topic of \"5 Silly Things Digital Marketers Do\" and provide insights on how to improve your marketing strategy. Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn\...
464 Dacia Coffey - Boosting B2B Growth through Sales and Marketing Alignment
March 16, 2023 08:30 - 46 minutes - 63.7 MBIn a world where B2B competition is fiercer than ever, businesses need to find innovative ways to stay ahead. One crucial factor to achieving success is aligning your sales and marketing teams. Our latest podcast guest, Dacia Coffey, author of \"Corporate Caffeine,\" shared her insights on how B2B companies can benefit from aligning these two departments to supercharge their growth. One of the key takeaways from the conversation was the concept of \"smarketing.\" This approach involves mer...
463 Steve Weinberg - How to Become a Master Sales Pro
March 02, 2023 09:30 - 50 minutes - 68.8 MBOne of the biggest challenges facing B2B sellers today is meeting their quota. In fact, according to recent research, 67% of B2B sellers are not meeting their quota. This is a significant increase from previous years and a worrying trend for businesses. Steve Weinberg believes that the key to becoming a master sales pro is to focus on the fundamentals of sales. He emphasizes the importance of building relationships with customers, understanding their needs and pain points, and providing so...
462 Stacey Hall - How to Find and Retain Good Salespeople
February 16, 2023 09:30 - 40 minutes - 56.1 MBFinding and retaining good salespeople can be a challenge in today\'s business landscape, where traditional seller-buyer relationships are no longer as effective. Research shows that 67% of B2B salespeople fail to meet their sales quota, and it\'s becoming harder to connect with decision-makers in larger and more dispersed buying teams. To address these challenges, companies can leverage the power of alignment marketing. Alignment marketing is a marketing strategy that aims to create a con...
461 Preston Brown - The 6 Returns You Expect in Your Business
February 02, 2023 09:30 - 43 minutes - 59.4 MBThe success of a business is a shared interest for employees, entrepreneurs, and CEOs alike - a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success. In this episode, we explore the 6 crucial returns that serve as markers of business success. Our expert guest, Preston Brown, shares his valuable insights and lessons learned on his own journey to success. He\'ll reveal t...
460 Gary Geiman - Your Secret Roadblocks to Business Growth
January 19, 2023 09:30 - 40 minutes - 55.5 MBHaving trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it\'s easy to lose sight of the bigger picture or the obvious solutions that are right in front of us. This is because we get so focused on what we are trying to accomplish. However, most of the time, the answers are right in front of us. It is helpful to have someone assist us in seeing them. Consider it like cleaning a dirty window. Having grime and dirt on it ...
459 Todd Caponi - Wildly Successful Sales Leader Playbook
January 05, 2023 09:30 - 54 minutes - 74.2 MBIn today\'s fast-paced and constantly evolving business world, it\'s essential to regularly reevaluate and update our marketing and sales strategies. That includes improving or replacing outdated tactics that are no longer working. Trying to push products or services aggressively on potential customers is an old-fashioned approach to selling. Rather than focusing on building relationships, modern sales strategies usually prioritize understanding potential customers. The consultative sell...
358 Christina Del Villar - The One Thing Marketers Need to Succeed
December 22, 2022 09:30 - 51 minutes - 70.4 MBMost companies and executives don\'t really understand what marketers bring to the table. A marketer\'s efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented. To some, the role of a marketer is often interchangeable - lumped up into one single role - if they\'re a marketer, then surely they can write or build a website. As a result, the outcomes that they are judged on are often just based on the basic and non-essentials, and marketing has become...
357 Avi Kumar - How to Know You're a Savvy Marketer
December 08, 2022 09:30 - 37 minutes - 51.6 MBThere are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience. In addition to gaining knowledge and experience, it's also important to develop the key skills that are essential for success in marketing. This inc...
357 Avi Kumar - How to Know You\'re a Savvy Marketer
December 08, 2022 09:30 - 37 minutes - 51.6 MBThere are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience. In addition to gaining knowledge and experience, it\'s also important to develop the key skills that are essential for success in marketing. This in...
356 Emily McGuire - Modern Email Strategies for Lead Nurturing
November 24, 2022 09:30 - 39 minutes - 54.4 MBEmail has changed. In today\'s world, we\'re dealing with a lot of conditions and situations that we\'ve never experienced before - including email. The majority of organizations struggle with their email marketing and aren\'t getting the conversions they want. The open rate of their emails continues to decline. In spite of all the changes, email remains one of the top-performing channels for organizations. So how do you do it properly post-pandemic? Is it still used in the same way as it ...
355 Jonathan Kazarian - Top Mistakes with B2B Event Strategies
November 10, 2022 09:30 - 41 minutes - 57 MBTaking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Increasingly, companies are seeking ways to stand out from the crowd, and event marketing is an excellent starting point. In addition to providing new channels and methods for connecting with future and returning customers, event marketing allows you to collect customer data from other sources. Th...
354 Daniel Priestly - 5 Reasons Why Quiz Funnel Marketing Sucks
October 27, 2022 08:30 - 45 minutes - 41.9 MBMarketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters - from blogs, articles, podcasts, videos, social media, ads, and websites. There is no shortage of information. It’s overwhelming. And the COVID situation has 50x the noise. It seems like you have to be a master of psychology to stand out and make a difference. In a world where we’re all vying for attention, how do you grab your ideal client’s attention and evoke a response? How...
353 Brianna Haag - What\'s New for B2B Events in 2023
October 13, 2022 08:30 - 37 minutes - 34.2 MBLife is finally starting to return back to normal - a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past. As humans, we change, we adapt, and we will be doing things differently moving forward into the coming years. For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular, people have more flexibility in their event choices, and as B2B marketers, we ha...
353 Brianna Haag - What's New for B2B Events in 2023
October 13, 2022 08:30 - 37 minutes - 34.2 MBLife is finally starting to return back to normal - a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past. As humans, we change, we adapt, and we will be doing things differently moving forward into the coming years. For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular, people have more flexibility in their event choices, and as B2B marketers, we ha...
352 Jeroen Corthout - Why Does CRM Fail and How to Fix It
September 29, 2022 08:30 - 36 minutes - 33.5 MBCustomer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers. At some point in time, all marketers will have had some kind of interaction with a CRM. In fact, running a business without one is costly. However, just having a CRM does not necessarily guarantee success. How you use it matters. Various studies have put the CRM failure rate around 18% to 69%. ...
351 Itamar Shafir - The 5 Musts of B2B Marketing Funnels
September 15, 2022 08:30 - 36 minutes - 33.1 MBBy analyzing your B2B sales funnel, you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages. Despite the fact that there is no one-size-fits-all model, basically, all sales funnels function similarly. An organization can use the sales funnel as a tool to visualize and quickly understand the process of turning...
350 Derek Osgood - How Rapid Growth B2B Companies Go To Market
September 01, 2022 08:30 - 44 minutes - 40.9 MBThe art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy. The biggest determinant of efficient marketing, however, is your target market. If you’re not properly targeting your target market, your sales pitches and marketing campaigns will likely fall on deaf ears. You might as well not be marketing at all. The biggest difference, though, is between i...
349 Jessica Embree - How to Double B2B Sales with Zero Salespeople
August 18, 2022 08:30 - 38 minutes - 35.6 MBOne of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients. This is no easy task, but if done correctly, it will help your business beat the competition and grow tremendously. It is critical to your organization\'s success that you find a high number of quality leads. There is no point in pursuing unqualified leads who aren\'t truly interested in your services, and having no leads is completely ineffective. ...
348 John Bertino - How Not To Get Burned Hiring the Wrong Marketing Agency
August 04, 2022 08:30 - 35 minutes - 32.6 MBFinding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. A large number of websites, profiles, and content are available, so how do you decide which one is right for you? Searching for an agency can quickly spiral out of control when you factor in how long it takes to schedule a phone call or meeting. As B2B Digital Marketers,...
347 Matt Young - How To Be A Product Market Fit Innovator
July 21, 2022 08:30 - 36 minutes - 33.1 MBAdapting to new ideas has the potential to drive a company’s success. In order to be innovative, it will require a specific mindset and process that will enable the company to be open to new ideas. As B2B Digital Marketers, what are the innovations that your company is engaged in to enhance the products that you have? What steps will be taken to improve the service provided to clients? What adjustments will be made? This episode features Matt Young discussing how you can improve your pro...
346 Kison Patel - How to Get the Most Value for Your Business
July 07, 2022 08:30 - 42 minutes - 39 MBMergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation. As B2B Digital Marketers, what are you doing as far as business valuation is concerned? How are you positioning your company to be more attractive? What are the strategies and models you need to put in place to ultimately drive the growth you a...
345 Brian Walker - Why Half of Your B2B Marketing Budget is Wasted
June 23, 2022 08:30 - 39 minutes - 36.2 MBThe task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment. As a B2B Digital Marketer, you have to see to it that you are getting the results you want on y...