597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment
B2B Digital Marketer
English - June 20, 2024 15:41 - 49 minutesMarketing Business Management affiliatemarketing b2bdigitalmarketing b2bmarketing digitalmarketing marketingstrategy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 596 Aaron Branson - Proving Marketing's Financial Impact in B2B
Next Episode: 598 Ryan Ruud - Simplifying Complex B2B Sales
In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, emphasizing the need for a strong connection between leadership and sales teams.