470 Allen Adamson - Reimagining Solutions: Looking Beyond the Product in B2B

B2B Digital Marketer

English - June 08, 2023 08:30 - 46 minutes - 63.7 MB
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Previous Episode: 469 Deanna Shimota - 5 Reasons Demand Generation Fails

Next Episode: 471 Eric Quanstrom - The Art and Science of Lead Generation

On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions.

In addition, he discusses trends in renting rather than buying and the need for businesses to constantly relearn and stay open to change. This episode offers valuable insights and takeaways for anyone in the B2B world looking to improve their customer experience and stay ahead of the competition.