#22 - Stop Freaking Out About the Evils of Personas with Andy Budd of Clearleft
Awkward Silences
English - August 08, 2019 18:08 - 28 minutes - 39.8 MB - ★★★★★ - 74 ratingsTechnology research product ux design product management research ops uxr ethnography customer interviews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #21 - Why Surveys [Almost Always] Suck with Erika Hall of Mule Design
Personas are polarizing, some love them, but many love to hate them. This week, Erin and JH talk to Andy Budd, co-founder of Clearleft about why the social mediaverse should stop freaking out about the evils of personas. They're a tool in the toolkit, and come with contextualized nuance all their own.
Read our blog post about it here: https://bit.ly/2KA7B5H
About our Guest
Andy Budd is the co-founder of Clearleft, an agency that helps design leader, founding member of the Adobe Design Circle, Venture Partner at Seedcamp, and executive coach. He writes down some of his thoughts about UX and design on his blog, and is a big fan of nuance.