Awin Talks
15 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 1 ratingIn this EP we introduce you to the concept of sharing industry insights via the pod. This Show was created by the Awin Strategy team and is hosted by Benjamin Mullen; Senior Business Development and Client Strategies Manager for Awin Nordic.
This podcast will cover many industry topics and offer insights to the community.
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Episodes
A definitive discussion on Consumer Focused Marketing PT 2
November 21, 2018 10:34 - 26 minutes - 16.7 MBAwinTalks recently sat down with Victor Dahlborg: Co-founder of refunder to discuss consumer focused marketing. Victor is uniquely qualified to talk about this topic, as his background and current practices will illustrate. Affilate marketing is, in many ways leading the way in development of tools and methodologies to help serve the complex needs of online shoppers. Often times it takes a shock for us to realize business principles that should have long been right in front of our nose...
A definitive discussion on Consumer Focused Marketing PT 1
November 16, 2018 15:28 - 30 minutes - 22.7 MBVictor Dahlborg is the Co-founder of Refunder. Today Refunder is Swedens largest cashback site – or – as they describe themselves, a Social shopping site. Victor Dahlborg "I would characterize myself as an entrepreneur, but I have a previous background as Global Brand/Marketing Director for companies like PriceRunner and MTG and Telefonica. Some people might also know that I was the founder of the certification Trygg E-handel, that guides consumers in Sweden and Norway to retailers who a...
Awin Fashion and Retail Day event post show
November 02, 2018 13:55 - 11 minutes - 6.97 MBIn this episode, we will chat about the positives and negatives of such an event. We will also give a bit of background about the event goals and if we believe we were able to meet them.
Awin Fashion and Retail Day 2018 Sri Sharma
September 24, 2018 08:17 - 7 minutes - 6.2 MBIn this final episode of our preview series, we introduce Sri Sharma. Sri will be the Keynote speaker at the Awin Fashion and Retail day. Sri self identifies as a digital entrepreneur and investor. His successes in both areas are substantial and demarcated by business growth and a raft of industry awards. Sri has won awards for entrepreneurship, fast business growth and technology innovation such as Highly Commended Entrepreneur of the Year from the National Business Awards, The Sunday T...
Awin Fashion and Retail day 2018 Robert Davinson
September 13, 2018 12:06 - 4 minutes - 3.98 MBThis episode is an introduction to one of our featured speakers for the Awin Fashion and Retail day; Rob Davinson. Rob is our global content manager and is also the host of the AwinTalks global podcast. Rob has also been responsible for a substantial number of industry white papers and responsible for the annual Awin Report, an overarching global industry insight document. Rob will be giving an in depth presentation of how affiliate can save the internet.
The Awin Fashion and Retail Day 2
August 31, 2018 08:07 - 5 minutes - 4.48 MBIn this episode you will be introduced to one of our featured event speakers Henric Smolak. Henric Smolak has been passionate about changing the media landscape since his first startup Qulart who wanted to create a new way to discover content in a personalized media platform which recommended you the best available content on the web. His next journey has been with the content recommendation platform Strossle which has become one of the biggest in Europe. Strossle has 10 offices in Europ...
The Awin fashion and retail day!
August 17, 2018 12:51 - 12 minutes - 11.1 MBAt Awin, building lasting connections that power growth means that we have to hold ourselves accountable to bring together the industry on the bases of knowledge sharing. The 2018 Awin fashion and retail day in an opportunity for all members of the digital marketing world within the Nordic markets to interface. In this episode you will hear from the Awin Nordics managing director Tim Lomborg about the upcoming event!
The not so popular truth about traffic type values.
July 05, 2018 11:35 - 37 minutes - 33.9 MBIn this episode of AwinTalks, I had the opportunity to chat with one of the Nordic affiliate industry´s most long standing experts. Mats, a former network Head of tech created Kickback in 2009. KickBack is now one of the largest affiliate publishers in the entire Nordics, is a part of Schibsted Media Group and now operates within the verticals of CashBack, Voucher and editorial content. Some of the questions asked in this interview at times push the comfort zones of both myself and my ...
The State of digitalization: Featuring Henric Smolak
April 27, 2018 08:55 - 32 minutes - 22 MBIn this episode we chat with Henric Smolak about the digital marketing world as it stands today. In this wide ranging discussion, Henric, CRO at Strossle and Host of industry Pod Under 15 gives his educated views on the topic of digitalization, GDPR, mega platforms and much more.
Affiliography
March 06, 2018 10:02 - 13 minutes - 13.2 MBEach marketing channel has a set of definable KPIs. This is a factor that is indicative of overall channel value. Channel KPIs for Affiliate marketing are amongst the most complex and misunderstood of any digital channel. As this is partially a result of poor messaging from within the channel, it is critical that as a baseline all Account Managers understand all potential KPIs.
A word from the publisher side
January 05, 2018 10:03 - 34 minutes - 37 MBIn this episode Ben welcomes local Voucher Publisher expert and entrepreneur Daniel Sisay to the program. The discussion covers a range of topics from the back story of Daniel himself to the current status of the affiliate channel. .
Insights on the voucher vertical
December 04, 2017 14:13 - 23 minutes - 22.3 MBIn this EP we will chat with current Awin retail KAM David Svensson. David came to awin one year ago from a multinational Voucher publisher. We will dig into the topics of voucher publisher quality, techniques, history and much more.
Program efficiency
December 01, 2017 10:08 - 17 minutes - 19.9 MBIn this Episode you will be introduced to our awin rising star KAM Christian Hagberg. Christian and host Benjamin Mullen will chat through the topic of program Efficiency. This will incorporate publisher verticals (Publisher types) as well as some things to look for while prepping your campaigns and a good deal more.
Black Friday an affiliate sales party?
November 23, 2017 16:11 - 17 minutes - 18.7 MBHerein we will give a short history of Black Friday as well as some insights into event based campaign planning. As a rule, we always try to sneak in some general affiliate marketing advice and maybe a fun story or two. Be sure to subscribe to the Pod, Comment and tell your marketing friends!
Awin Talks by Awin
October 19, 2017 14:25 - 18 minutes - 20.2 MBIn this episode we introduce you to the concept of sharing industry insights Via the Pod. This Show was created by the Awin Strategy team and is Hosted by Benjamin Mullen; Senior Business Development and Client Strategies Manager for Awin Nordic. This Podcast will Cover many industry topics and offer insights to the community.