AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design artwork

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

2,444 episodes - English - Latest episode: 4 months ago - ★★★★★ - 581 ratings

I’m Pat Flynn, a regular guy who happens to be a successful online entrepreneur. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. I love hearing from my fans, and the opportunity to answer their questions was why I started the original AskPat podcast. After 1,000 very successful episodes, I’m making AskPat even better! AskPat 2.0 takes the AskPat template and goes deeper with a weekly coaching call between me and an entrepreneur just like you! I won't be able to coach everyone, but I'll do my best to feature entrepreneurs with questions other online business owners can relate to and learn from. If you’re stuck with your online business, just ask pat! Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing, and so much more. #askpat

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Episodes

How Do I Organize My Multiple Brands and Projects So They Make Sense?

October 29, 2020 07:00 - 30 minutes - 28.1 MB

Today on AskPat 2.0, I have a great call with David, from TDWellness.com and OneSmallBite.net. He's a registered dietitian, nutritionist, and certified exercise psychologist with a couple things going on, and he needs help creating some order. We talk about his issues around branding and organization, which are relevant to lots of entrepreneurs in the early stages. David's also got some shiny-object syndrome, another common ailment among entrepreneurs. We talk about how I allow myse...

My Side Business Needs More Exposure and Growth. What Do I Do?

October 22, 2020 07:00 - 29 minutes - 27.4 MB

Tom Dimitroff and Matt Kelley are teachers by day, entrepreneurs by night, and coaches all the time. Their idea for a website that helps coaches and athletes keep track of their stats (and a whole lot more than that) came about organically out of a need they had as baseball coaches. They've got a great start, but have a bunch of questions about exposure and growth. They are at the bottom of the first inning, so to speak, and have the whole game still ahead of them. What is the best ...

AP 1140: My Side Business Needs More Exposure and Growth. What Do I Do?

October 22, 2020 07:00 - 29 minutes - 27.4 MB

Tom Dimitroff and Matt Kelley are teachers by day, entrepreneurs by night, and coaches all the time. Their idea for a website that helps coaches and athletes keep track of their stats (and a whole lot more than that) came about organically out of a need they had as baseball coaches. They've got a great start, but have a bunch of questions about exposure and growth. They are at the bottom of the first inning, so to speak, and have the whole game still ahead of them. What is the best ...

I'm Starting a New Business from Scratch. How Do I Make Sure it Succeeds?

October 15, 2020 07:00 - 24 minutes - 22.1 MB

Today I'm speaking with Becca, an entrepreneur who's exiting a retail business successfully and has great plans to start something new—something her town has never seen. It's a great idea for marketing, supporting local businesses, and building community. And it's completely fun. We talk about this new business and brainstorm together. Becca gets excited about how excited I get about some of the ideas we come up with. She still has some things to iron out, like exactly what kind of ...

AP 1139: I'm Starting a New Business from Scratch. How Do I Make Sure it Succeeds?

October 15, 2020 07:00 - 24 minutes - 22.1 MB

Today I'm speaking with Becca, an entrepreneur who's exiting a retail business successfully and has great plans to start something new—something her town has never seen. It's a great idea for marketing, supporting local businesses, and building community. And it's completely fun. We talk about this new business and brainstorm together. Becca gets excited about how excited I get about some of the ideas we come up with. She still has some things to iron out, like exactly what kind of ...

How Can I Grow My Audience Because I'm a Kid and People May Not Trust Me?

October 08, 2020 07:00 - 28 minutes - 26.5 MB

This week's guest is way too young to get my Doogie Howser, M.D. reference. But he's not too young to know his way around camera equipment. He's been part of the #quaranteam on The Income Stream, my morning YouTube show, and, I reviewed his YouTube channel, Anything Cameras, where Noah and his partner post videos that help people improve their filming and photography. The channel is growing, but Noah's just sixteen, and he wonders whether his audience will think he's too young to kn...

AP 1138: How Can I Grow My Audience Because I'm a Kid and People May Not Trust Me?

October 08, 2020 07:00 - 28 minutes - 26.5 MB

This week's guest is way too young to get my Doogie Howser, M.D. reference. But he's not too young to know his way around camera equipment. He's been part of the #quaranteam on The Income Stream, my morning YouTube show, and, I reviewed his YouTube channel, Anything Cameras, where Noah and his partner post videos that help people improve their filming and photography. The channel is growing, but Noah's just sixteen, and he wonders whether his audience will think he's too young to kn...

AP 1137: How Do I Do Less One-on-One and Get More Customers?

October 01, 2020 07:00 - 28 minutes - 25.7 MB

Joaquin Elizondo has an awesome niche. He's a Hollywood editor for film and TV, and it took him fifteen years of hard work in small markets to get there. He's built up a brand to help other film editors break into Hollywood. He's been coaching a bunch of folks one-on-one, but he wants to do less one-on-one and get more customers. Not everyone wants one-on-one coaching, and not everyone has the money to pay for it. Another dilemma is that he will soon (hopefully!) be going back to hi...

How Do I Do Less One-on-One and Get More Customers?

October 01, 2020 07:00 - 28 minutes - 25.7 MB

Joaquin Elizondo has an awesome niche. He's a Hollywood editor for film and TV, and it took him fifteen years of hard work in small markets to get there. He's built up a brand to help other film editors break into Hollywood. He's been coaching a bunch of folks one-on-one, but he wants to do less one-on-one and get more customers. Not everyone wants one-on-one coaching, and not everyone has the money to pay for it. Another dilemma is that he will soon (hopefully!) be going back to hi...

As a Solopreneur, How Do I Hire Help (Especially During Times of COVID)?

September 24, 2020 07:00 - 32 minutes - 29.5 MB

Maddie Kertay is the BadAss Quilter, who says that she's "always going to stand on the side of love, diversity, and blazing a path for more people to become fabric artists." On this AskPat 2.0 episode, Maddie and Pat chat about everything she's doing to spread her message and grow her community (The BadAss Quilters Society), and the many directions she could go next: growing the private community, a podcast, sponsorship, affiliate marketing, merchandise . . . When would be the best ...

AP 1136: As a Solopreneur, How Do I Hire Help (Especially During Times of COVID)?

September 24, 2020 07:00 - 32 minutes - 29.5 MB

Maddie Kertay is the BadAss Quilter, who says that she's "always going to stand on the side of love, diversity, and blazing a path for more people to become fabric artists." On this AskPat 2.0 episode, Maddie and Pat chat about everything she's doing to spread her message and grow her community (The BadAss Quilters Society), and the many directions she could go next: growing the private community, a podcast, sponsorship, affiliate marketing, merchandise . . . When would be the best ...

How Do I (and Should I) Diversify My Traffic to My Brand?

September 17, 2020 07:00 - 26 minutes - 24 MB

On this episode of AskPat, I'm talking to an entrepreneur just like you. RJ Weiss is the founder and editor of The Ways To Wealth, a Certified Financial Planner, husband, and father of three. He wants to know what next step he should take to bring more people to his websites and diversify where his traffic comes from. I want to know what he's doing to keep people there. After all, you can double the amount of traffic to your brand, but if you're not optimizing conversions, what's th...

AP 1135: How Do I (and Should I) Diversify My Traffic to My Brand?

September 17, 2020 07:00 - 26 minutes - 24 MB

On this episode of AskPat, I'm talking to an entrepreneur just like you. RJ Weiss is the founder and editor of The Ways To Wealth, a Certified Financial Planner, husband, and father of three. He wants to know what next step he should take to bring more people to his websites and diversify where his traffic comes from. I want to know what he's doing to keep people there. After all, you can double the amount of traffic to your brand, but if you're not optimizing conversions, what's th...

I've Tried Everything, But Have No Real Growth. What Do I Do?

September 10, 2020 07:00 - 25 minutes - 23.2 MB

On this week's AskPat coaching call, I talk with Jason McCarthy, founder of a site called DigiNo.org. He gets 80,000 visitors a month, but it doesn't translate into revenue. Why is this? Where is this traffic coming from? What do these visitors want, and where is the disconnect that's preventing them from spending money? We work through a lot of questions, and Jason's already done a ton of the right things: advertising, investors, an email list, videos... but his income is unreliabl...

AP 1134: I've Tried Everything, But Have No Real Growth. What Do I Do?

September 10, 2020 07:00 - 25 minutes - 23.2 MB

On this week's AskPat coaching call, I talk with Jason McCarthy, founder of a site called DigiNo.org. He gets 80,000 visitors a month, but it doesn't translate into revenue. Why is this? Where is this traffic coming from? What do these visitors want, and where is the disconnect that's preventing them from spending money? We work through a lot of questions, and Jason's already done a ton of the right things: advertising, investors, an email list, videos... but his income is unreliabl...

AP 1133: How Do I Monetize My Business After Paying for Everything Myself So Far?

September 03, 2020 07:00 - 22 minutes - 20.9 MB

Scott Robertson has been paying out of his pocket to keep his site, InsaneScouter.org, alive. He and others have compiled this vault of Boy Scout resources, and he's set up a Patreon-style site called Knapsack so people can financially support his efforts. In this coaching call we spend some time on his selling proposition so he can monetize his business after self-paying for everything so far. It's a common challenge for entrepreneurs: figuring out how to communicate to customers ...

How Do I Monetize My Business After Paying for Everything Myself So Far?

September 03, 2020 07:00 - 22 minutes - 20.9 MB

Scott Robertson has been paying out of his pocket to keep his site, InsaneScouter.org, alive. He and others have compiled this vault of Boy Scout resources, and he's set up a Patreon-style site called Knapsack so people can financially support his efforts. In this coaching call we spend some time on his selling proposition so he can monetize his business after self-paying for everything so far. It's a common challenge for entrepreneurs: figuring out how to communicate to customers ...

AP 1132: How Do I Niche Down and Build a Successful Business Out of My Brand?

August 20, 2020 04:00 - 28 minutes - 25.7 MB

Rick McEvoy is a photographer with a really interesting dilemma. How can he niche down and focus on the business aspect of his specialty within the photography space? During this AskPat coaching call, we work to recalibrate Rick's goals and pivot just a bit into an area where he is more likely to be able to reach his financial aspirations. He just needs to grab onto one opportunity and make it happen. If you're somebody who's just starting out, or even if you've been doing this for ...

How Do I Niche Down and Build a Successful Business Out of My Brand?

August 20, 2020 04:00 - 28 minutes - 25.7 MB

Rick McEvoy is a photographer with a really interesting dilemma. How can he niche down and focus on the business aspect of his specialty within the photography space? During this AskPat coaching call, we work to recalibrate Rick's goals and pivot just a bit into an area where he is more likely to be able to reach his financial aspirations. He just needs to grab onto one opportunity and make it happen. If you're somebody who's just starting out, or even if you've been doing this for ...

How Do I Transition My Offline Business Online, Brand-Wise?

August 13, 2020 04:00 - 25 minutes - 23.3 MB

LeAnne Lagasse and her business partner founded ROI Talent Development, a successful business in Texas, and they want to take it online. But online, they recognize it's a lot harder to connect with a corporate brand, versus a human, individual personality, like Rick Mulready or Amy Porterfield. We discuss how to keep the brand we have but show up in a different way so we can attract more people. Take, for instance, how Smart Passive Income became synonymous with Pat Flynn. How do we ...

AP 1131: How Do I Transition My Offline Business Online, Brand-Wise?

August 13, 2020 04:00 - 25 minutes - 23.3 MB

LeAnne Lagasse and her business partner founded ROI Talent Development, a successful business in Texas, and they want to take it online. But online, they recognize it's a lot harder to connect with a corporate brand, versus a human, individual personality, like Rick Mulready or Amy Porterfield. We discuss how to keep the brand we have but show up in a different way so we can attract more people. Take, for instance, how Smart Passive Income became synonymous with Pat Flynn. How do we ...

AP 1130: How Do I Share My Story and Get More People to Find My Message?

August 06, 2020 04:00 - 25 minutes - 23.6 MB

My guests on today's coaching call are a couple who have done something incredible. Their son, Tim, was diagnosed with autism at age two, and with severe speech and language and communication disorder at four. But his mom, Sally Wagter, never gave up on her child. Tim just turned 18, and he's amazing. And Sally and Erik Wagter, experienced entrepreneurs, have just launched a website called Releasing My Child's Potential and published a book titled Miracle in Slow Motion to support fa...

How Do I Share My Story and Get More People to Find My Message?

August 06, 2020 04:00 - 25 minutes - 23.6 MB

My guests on today's coaching call are a couple who have done something incredible. Their son, Tim, was diagnosed with autism at age two, and with severe speech and language and communication disorder at four. But his mom, Sally Wagter, never gave up on her child. Tim just turned 18, and he's amazing. And Sally and Erik Wagter, experienced entrepreneurs, have just launched a website called Releasing My Child's Potential and published a book titled Miracle in Slow Motion to support fa...

My Target Audience Are Not My Buyers. What Do I Do?

July 30, 2020 04:00 - 22 minutes - 20.6 MB

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parents and convince them Tola's services were something worth paying for. What can you do if ...

AP 1129: My Target Audience Are Not My Buyers. What Do I Do?

July 30, 2020 04:00 - 22 minutes - 20.6 MB

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parents and convince them Tola's services were something worth paying for. What can you do if ...

AP 1128: How Can I Promote Without Being Tone Deaf During Turbulent Times?

July 23, 2020 12:00 - 34 minutes - 31.2 MB

Dr. Joi Lewis is the founder of Joi Unlimited Coaching and Consulting. She's a facilitator of liberation through social justice, healing justice, and radical self care. She also can be found at HealingJusticeFoundation.org. I'm so thankful to bring her on the show to amplify her voice and what she's doing. But secondly, I want to help her out because there's some messaging that we need to pay attention to. How do we promote our stuff when there are so many other important things to t...

How Can I Promote Without Being Tone Deaf During Turbulent Times?

July 23, 2020 12:00 - 34 minutes - 31.2 MB

Dr. Joi Lewis is the founder of Joi Unlimited Coaching and Consulting. She's a facilitator of liberation through social justice, healing justice, and radical self care. She also can be found at HealingJusticeFoundation.org. I'm so thankful to bring her on the show to amplify her voice and what she's doing. But secondly, I want to help her out because there's some messaging that we need to pay attention to. How do we promote our stuff when there are so many other important things to t...

How Do I Use My Podcast to Sell More of My Products?

July 16, 2020 12:00 - 28 minutes - 25.8 MB

In this AskPat 2.0 coaching call, I talk to Amanda from Amanda Write Now, a business that helps teachers. She's been doing okay, but she needs to bring in some more income, especially in light of the downturn. She has a great podcast called The Workshop Teacher Podcast, which she wants to leverage to sell more of her products. If you want to understand how to use your assets to better help people, and especially if you have a podcast, how to use your podcast to actually sell more of ...

AP 1127: How Do I Use My Podcast to Sell More of My Products?

July 16, 2020 12:00 - 28 minutes - 25.8 MB

In this AskPat 2.0 coaching call, I talk to Amanda from Amanda Write Now, a business that helps teachers. She's been doing okay, but she needs to bring in some more income, especially in light of the downturn. She has a great podcast called The Workshop Teacher Podcast, which she wants to leverage to sell more of her products. If you want to understand how to use your assets to better help people, and especially if you have a podcast, how to use your podcast to actually sell more of ...

My Business Topic is Not Normal. How Do I Grow and Become the Authority?

July 09, 2020 12:00 - 32 minutes - 29.3 MB

One day a few years back, tennis player Sandy Farquharson was tapped on the shoulder to step in for a padel player who had dropped out of a tournament. Sandy had never played padel, and like the vast majority of people in the English-speaking world, didn't even know the sport existed. Turns out, he was kind of a natural. So now he runs the only English coaching program for padel. He's got a website. He's on YouTube. He also has courses, a podcast, an Instagram page, and a bunch of qu...

AP 1126: My Business Topic is Not Normal. How Do I Grow and Become the Authority?

July 09, 2020 12:00 - 32 minutes - 29.3 MB

One day a few years back, tennis player Sandy Farquharson was tapped on the shoulder to step in for a padel player who had dropped out of a tournament. Sandy had never played padel, and like the vast majority of people in the English-speaking world, didn't even know the sport existed. Turns out, he was kind of a natural. So now he runs the only English coaching program for padel. He's got a website. He's on YouTube. He also has courses, a podcast, an Instagram page, and a bunch of qu...

I Feel Like I Have to Start Over. What Do I Do?

July 02, 2020 12:00 - 29 minutes - 26.8 MB

Chapin Kreuter seems really cool. But what happened to him was not cool at all. He’s a traveler, a surfer, and an expat, and he’s got a podcast called Misfits and Rejects for people who hate their nine-to-five, and dream of living far away. He comes into this coaching call, as he says, to “throw [him]self at the mercy of the podcasting court and say, ’Help me please, help me be a better podcaster.’” And it really comes to whether we're going to let a setback mean we start again from ...

AP 1125: I Feel Like I Have to Start Over. What Do I Do?

July 02, 2020 12:00 - 29 minutes - 26.8 MB

Chapin Kreuter seems really cool. But what happened to him was not cool at all. He’s a traveler, a surfer, and an expat, and he’s got a podcast called Misfits and Rejects for people who hate their nine-to-five, and dream of living far away. He comes into this coaching call, as he says, to “throw [him]self at the mercy of the podcasting court and say, ’Help me please, help me be a better podcaster.’” And it really comes to whether we're going to let a setback mean we start again from ...

AP 1124: How Do I Monetize My Brand Now That I Have a Bit of a Following?

June 25, 2020 04:00 - 29 minutes - 27.1 MB

I'm all about Disney. My family and I love it, including the food at Disney parks, so I'm especially excited to share today's AskPat coaching call with Kristi Rada, talks about and connects people to the amazing food and the different dining options at all the Disney parks with her podcast, Happiest Plate on Earth. (Here's her website, Instagram, and Facebook). We don't just talk Disney food. We talk about how to take this amazing brand of hers and begin to monetize it, but do it in ...

How Do I Monetize My Brand Now That I Have a Bit of a Following?

June 25, 2020 04:00 - 29 minutes - 27.1 MB

I'm all about Disney. My family and I love it, including the food at Disney parks, so I'm especially excited to share today's AskPat coaching call with Kristi Rada, talks about and connects people to the amazing food and the different dining options at all the Disney parks with her podcast, Happiest Plate on Earth. (Here's her website, Instagram, and Facebook). We don't just talk Disney food. We talk about how to take this amazing brand of hers and begin to monetize it, but do it in ...

AP 1123: How Do I Get More Clients and Stand Out In The Crowded Niche I'm In?

June 18, 2020 04:00 - 28 minutes - 25.8 MB

Kelyn Block has built a part-time basketball coaching business through word of mouth, and he wants to parlay it into a full-time gig. He's got a clear shot at the basket and just has to start dribbling down the court. I help him navigate and discover where he can go with his special skill—because obviously, he's not the only one to teach basketball. This is a very tactical conversation in which I try to get Kelyn comfortable talking a little bit more about himself. He does a great jo...

How Do I Get More Clients and Stand Out In The Crowded Niche I'm In?

June 18, 2020 04:00 - 28 minutes - 25.8 MB

Kelyn Block has built a part-time basketball coaching business through word of mouth, and he wants to parlay it into a full-time gig. He's got a clear shot at the basket and just has to start dribbling down the court. I help him navigate and discover where he can go with his special skill—because obviously, he's not the only one to teach basketball. This is a very tactical conversation in which I try to get Kelyn comfortable talking a little bit more about himself. He does a great jo...

So Many Options, So Little Time. What Do I Focus On?

June 11, 2020 04:00 - 22 minutes - 20.6 MB

In this AskPat coaching call, I help Natasha Watley, a two-time softball Olympian who who just can't do anything halfway. Natasha is an expert in something called slap hitting and coaches girls how to do this via her online course. But she also does so much more. Her passion is creating opportunities for girls and inspiring them, and she also loves speaking to a wider audience. How can she do both things 100 percent of the time and still have time for herself? With so many options, s...

AP 1122: So Many Options, So Little Time. What Do I Focus On?

June 11, 2020 04:00 - 22 minutes - 20.6 MB

In this AskPat coaching call, I help Natasha Watley, a two-time softball Olympian who who just can't do anything halfway. Natasha is an expert in something called slap hitting and coaches girls how to do this via her online course. But she also does so much more. Her passion is creating opportunities for girls and inspiring them, and she also loves speaking to a wider audience. How can she do both things 100 percent of the time and still have time for herself? With so many options, s...

I Started a New Brand, and Now I'm Overwhelmed. What Do I Do?

May 28, 2020 04:00 - 22 minutes - 20.3 MB

On today's coaching call, I'm talking with Jill Gilbert, an entrepreneur who has been producing a big event around digital and medical tech and recently launched a brand of her own focused on women's health called WickedAwesomeYou.com. She's got an ebook called Wicked Wellness, and she wants to do everything: videos, podcast, blog, a community site . . . This is all new territory for her, so she's looking to just talk it out—does she do this or this? How does she make sure her audien...

AP 1121: I Started a New Brand, and Now I'm Overwhelmed. What Do I Do?

May 28, 2020 04:00 - 22 minutes - 20.3 MB

On today's coaching call, I'm talking with Jill Gilbert, an entrepreneur who has been producing a big event around digital and medical tech and recently launched a brand of her own focused on women's health called WickedAwesomeYou.com. She's got an ebook called Wicked Wellness, and she wants to do everything: videos, podcast, blog, a community site . . . This is all new territory for her, so she's looking to just talk it out—does she do this or this? How does she make sure her audien...

AP 1120: How Do I Grow and Sell More Product Without Overwhelming Myself (and Compromising Quality)?

May 21, 2020 04:00 - 26 minutes - 24.1 MB

In this episode of AskPat 2.0, I talk to Sarah Murphy of Alchemilla, who's trying to grow a business and sell more product without overwhelming herself. She's come up with some amazing recipes that help people get out of pain, and she's been getting traction with one of her products, sausage tree cream. (It's a real thing!) She also accepted an invitation to do a speaking engagement, and then—bam!— her one-woman production making cream in her kitchen was suddenly overwhelmed. More ti...

How Do I Grow and Sell More Product Without Overwhelming Myself (and Compromising Quality)?

May 21, 2020 04:00 - 26 minutes - 24.1 MB

In this episode of AskPat 2.0, I talk to Sarah Murphy of Alchemilla, who's trying to grow a business and sell more product without overwhelming herself. She's come up with some amazing recipes that help people get out of pain, and she's been getting traction with one of her products, sausage tree cream. (It's a real thing!) She also accepted an invitation to do a speaking engagement, and then—bam!— her one-woman production making cream in her kitchen was suddenly overwhelmed. More ti...

My Sales Are Slow. How Can I Ramp Them Up?

May 14, 2020 04:00 - 26 minutes - 24.1 MB

In this episode of AskPat 2.0, I help Megan, a percussionist/professor/brand strategy coach for musicians, come up with ways to generate more income and help more people. She's got an e-book, she's got courses, and she's got coaching, but her email list isn't doing anything to drum up business. (See what I did there?) I give her ideas on using discovery calls and her podcast to drive growth, as well as how to use pricing and combining to grow her sales.If you enjoyed today's episode ...

AP 1119: My Sales Are Slow. How Can I Ramp Them Up?

May 14, 2020 04:00 - 26 minutes - 24.1 MB

In this episode of AskPat 2.0, I help Megan, a percussionist/professor/brand strategy coach for musicians, come up with ways to generate more income and help more people. She's got an e-book, she's got courses, and she's got coaching, but her email list isn't doing anything to drum up business. (See what I did there?) I give her ideas on using discovery calls and her podcast to drive growth, as well as how to use pricing and combining to grow her sales.If you enjoyed today's episode ...

AP 1118: What's My Target Audience and How Can I Break Into That Industry?

May 07, 2020 04:00 - 20 minutes - 14.4 MB

In this episode of AskPat 2.0, I talk with Dani from commonsenseanalytics.net. She has a specialty—a superpower, if you will—related to analytics: how to read them and use them to grow your business. She initially wanted to target small mom-and-pop shops because they obviously need some help, but it's made more sense to target larger companies with more money to spend. I help her figure out how she can break into this segment. If you enjoyed today's episode and you love the format of this s...

What's My Target Audience, and How Can I Break Into That Industry?

May 07, 2020 04:00 - 19 minutes - 17.9 MB

In this episode of AskPat 2.0, I talk with Dani from commonsenseanalytics.net. She has a specialty—a superpower, if you will—related to analytics: how to read them and use them to grow your business. She initially wanted to target small mom-and-pop shops because they obviously need some help, but it's made more sense to target larger companies with more money to spend. I help her figure out how she can break into this segment.If you enjoyed today's episode and you love the format of ...

AP 1118: What's My Target Audience, and How Can I Break Into That Industry?

May 07, 2020 04:00 - 19 minutes - 17.9 MB

In this episode of AskPat 2.0, I talk with Dani from commonsenseanalytics.net. She has a specialty—a superpower, if you will—related to analytics: how to read them and use them to grow your business. She initially wanted to target small mom-and-pop shops because they obviously need some help, but it's made more sense to target larger companies with more money to spend. I help her figure out how she can break into this segment.If you enjoyed today's episode and you love the format of ...

I'm Worried About the Longevity of My Brand. What Should I Do?

April 30, 2020 04:00 - 28 minutes - 26.3 MB

In this episode of AskPat 2.0, I talk with Betsy McNally Laouar, of betsymcnally.com. She's worried about what's going to happen to her brand when/if she can't be there in the future. Can she still control the brand and the quality of the content and continue serving her audience?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Ap...

AP 1117: I'm Worried About the Longevity of My Brand. What Should I Do?

April 30, 2020 04:00 - 28 minutes - 26.3 MB

In this episode of AskPat 2.0, I talk with Betsy McNally Laouar, of betsymcnally.com. She's worried about what's going to happen to her brand when/if she can't be there in the future. Can she still control the brand and the quality of the content and continue serving her audience?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Ap...

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