App Marketing by App Masters artwork

Growth Hacking User Acquisition

App Marketing by App Masters

English - June 28, 2021 08:30 - 1 hour - 53.7 MB - ★★★★★ - 118 ratings
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Previous Episode: 841: How Community Drives User Growth with Joyce Shulman
Next Episode: 842: Effective Word of Mouth Marketing with Emily Hochman

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).


Topics Covered:

02:28 - Website traffic vs app traffic - what's converting better? 
04:14 - How to optimize web traffic to app users 
06:51 - Top of the funnel optimization to growth hack user acquisition 
08:56 - Visual of Ripl's onboarding flow 
12:02 - How to scale user acquisition 
14:53 - What channel is better at scaling 
18:17 - Wysefit App Audit 
29:21 - The Google UAC hack that creates better targeting and lower CPIs 
31:44 - How do you compare Google UAC for Android vs iOS 
32:35 - Apple Search Ads campaign structure 
35:54 - Is 50K a good starting budget? 
41:26 - Butlr app audit 
52:56 - What's the best channel for getting started with paid acquisition? 
54:30 - Apple Search Ad's CPT starting point 

You can watch this video: http://youtu.be/jK2yQU-27fw


Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training


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Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.


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