Acquiring Apps as a Growth Strategy

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate? 

Today's guest is the CMO at Reflectly, Darius Moravcik.

He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps

Topics Covered:

01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels
03:57 - What criteria they are looking for in their acquisitions
05:43 - How they are finding apps to acquire
09:29 - What they do after acquiring apps
10:14 - Problems with transferring apps involving CloudKit & SMB program
12:48 - Is there a preference for iOS?
13:52 - How Reflectly is using micro influencers to drive downloads
20:20 - Minimal app audit
25:26 - What's the standing approach on stating social impact in the app description?
28:10 - Monetization tips: Why onboarding should be its on product
32:00 - Advice for transitioning from in-app purchase to subscriptions
34:49 - How do you value an app with great keyword rankings but no revenues?
42:14 - Timelog app audit
51:48 - Why just 4-5 people are enough to get user testing
53:57 - Is it normal thing to see low retention for social networking apps?

You can watch this video: https://youtu.be/e99z7V_xiOA

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

***************