A/B Testing Ideas That Can Have a Big Impact
App Marketing by App Masters
English - March 21, 2022 09:30 - 30 minutes - 41.3 MB - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences.
Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A.
Kate MacFarlane is the Customer Success Manager at Taplytics.
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