846: How Runtastic Increased Retention by 230% with Anja Obermüller

Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic.

As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.

You will discover:

- Where to start with user retention

- The Adjacent User Theory

- How to effectively manage in-app messaging

- The survey questions that helps them fix their product

- The strategies that led to a 230% growth in user retention

- How retention leds to lower CPIs

- How to connect user retention to overarching company/product goals

Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic.

- How Adidas Runtastic Build Meaningful Relationships with Their Users

- Fav app: Audible

- The Adjacent User Theory

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