Apartments on the Go
126 episodes - English - Latest episode: 8 days ago -Welcome to Apartments on the Go, the ultimate podcast for the multifamily industry! Dive into the latest topics and strategies aimed at developing individuals and organizations of any size. Join us as industry leaders share their stories, strategies, and inspirations, providing invaluable insights to propel your career and portfolio forward. Whether you're a seasoned professional or just starting out, Apartments on the Go is your go-to resource for success in the dynamic world of multifamily real estate. Tune in and elevate your game today!
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Episodes
What They Read - Courtney Smith & Matt Ruedlinger
November 23, 2020 14:30 - 21 minutes - 19.6 MB“In order to be successful, we constantly have to be educating ourselves, moving forward, and trying to better our day-to-day activities and the way we look at things and do things.” Are you constantly wondering what professional development book you’re going to read next? Well, worry no more! In this episode, Matt and Courtney go over some of their previous guests’ favorite books, as well as why these specific books were chosen. Matt and Courtney even throw in a few favorite books of th...
The Future of Payment Options – Karthik Manimozhi
November 16, 2020 20:44 - 26 minutes - 24.6 MBKarthik Manimozhi is the CEO and Executive Board Director at RentMoola. Listen in to learn more about: Karthik’s journey, and the interesting story of how he got where he is today An in-depth overview of what RentMoola is and how it is going to change the future of payment options Future trends happening in the industry How to connect: Check out https://rentmoola.com/ or reach out to Karthik at [email protected]
The Next Level of Resident Engagement – Zach Sloan
November 09, 2020 22:24 - 18 minutes - 16.5 MBZach Sloan is the co-founder of Rentgrata, the first renter insights platform that creates connections and builds community for multifamily properties. Listen in to learn more about: What is Rentgrata, what sparked the idea, and how it got started from there What the process looks like for someone who is looking to lease Increases in conversions through Rentgrata versus a conventional website contact form Benefits Zach has seen from prospects who have used Rentgrata, and the persona...
Social Media Privacy Threats & Risks – Katie Rigsby
November 02, 2020 23:21 - 19 minutes - 17.4 MBWith over 20 years of experience in multi-family, Katie Rigsby is the President of Katie Rigsby Inspires LLC, where she shares her experiences and expertise in this industry, consulting as a key note speaker. Listen in to learn more about: Social media privacy and threats/risks with it Remembering and keeping in mind that there are regulations when interacting with customers online, and knowing what to be conscious of Posting with intention and always planning things out ahead of tim...
Is Your Onsite Team Ready When the Experience Breaks Down – Annette Franz
October 26, 2020 18:56 - 21 minutes - 19.6 MBAnnette Franz is the Founder and CEO of CX Journey Inc. She is an internationally recognized customer experience thought leader, coach, consultant, and speaker. Listen in to learn more about: Delivering a great customer experience and meeting the obvious expectations, while knowing how to handle situations where things might not go as planned The difference between customer experience and customer service Thinking ahead for all different “what if’s”, and having a game plan in place fo...
Automation + Attribution - John Todero
October 13, 2020 10:39 - 19 minutes - 17.5 MBJohn Todero is the founder and CEO of Dyverse and has been specializing in multifamily digital media management for over 10 years. John and his team have development software to help teams improve client results and boost innovation in the multifamily industry. Listen in to learn more about: Reporting, tracking, budgeting, and the importance of building a framework Leads, data, and how they very specifically track information Importance of booking and scheduling tours (both in person ...
Changing Times in the Multifamily Industry with Google Searches – Donje Putnam
October 05, 2020 14:29 - 19 minutes - 18 MBDonje Putnam is the Director of Strategic Innovations at 30 Lines with over two decades of experience in apartment management, including roles in operations, marketing, and training. Listen in to learn more about: Google, and how they’re adjusting the way their ads target certain groups, ethnicities, and zip codes Using keyword strategies where your previous search tactics might now be limited Importance of negative keywords lists, and the effect they have on a campaigns success Wha...
The Power of Video – Matt Weirich
September 28, 2020 19:55 - 21 minutes - 19.5 MBMatt Weirich is the co-founder and CEO of Realync, which is the leading virtual leasing and resident engagement solution in the multi-family industry. Listen in to learn more about: Virtual leasing, how Matt saw this overnight adoption, and how COVID-19 has changed the way leasing is handled right now What personalized virtual options are more successful and convenient What videos are being requested the most by potential tenants What the future of virtual leasing is, and how the pa...
Strategies for Retaining Top Talented Team Members – Heather Blume
September 21, 2020 21:13 - 18 minutes - 17.2 MBWith over a decade of experience, Heather Blume is the Imagination in Charge of Behind the Leasing Desk Consulting Services. She specializes in meeting the need of multi-family clients. Listen in to learn more about: The Arc theory/model that Heather’s works by, and how that has played into employee performance, turnover, etc. How honesty, support, and clear expectations are huge factors in keeping employees engaged and happy How impactful making an employee feel heard, and asking the...
Data Driven Decisions – Shane Gillman
September 14, 2020 14:57 - 22 minutes - 20.4 MBWith over 15 years of experience in residential marketing, Shane is the Senior Marketing Director at Gates Hudson and Virginia State Certified Fire Fighter and trainer. Shane's experience in lease-up communities, onsite management, training and business development has allowed him to exceed marketing goals in District of Columbia, Virginia, West Virginia, Maryland, North Carolina, New York, Georgia and Florida comprising of over 65,000 units. Listen in to learn more about: Putting yoursel...
Buying on Emotions and Marketing on Logic - Donald Kelly
September 08, 2020 12:09 - 32 minutes - 29.6 MBDonald's podcast, The Sales Evangelist, has listeners in over 155 countries, and over 2.6 million all-time downloads. "They not signing up because of your gym, landscape, the 3 bedroom layout….the reason they are signing up to your facility is because they want to “feel”….." Listen in to learn more about: The power and ease of personalization verses canned responses. Finding out someones "why" and it's the gym Knowing how to approach the questions you're wanting to know from a poten...
Playing Nice With Your Data – Alex Buchanen
August 31, 2020 15:44 - 21 minutes - 19.4 MBAlex Buchanan is the VP at Rent Dynamics, a company that offers lead management software and solutions to over 850K units. Listen in to learn more about: The importance of data, how it is shaping this industry, and how data drives Alex’s day-to-day decisions Using the mindset that you can be successful, no matter your budget, and the way in which he uses that to shape Rent Dynamics products How challenges, especially this year, have created opportunity, and what sort of industry chang...
Gen Z is The Second-Person Word of Mouth – Jay Baer
August 24, 2020 13:57 - 18 minutes - 17.2 MBJay Baer is a hall of fame marketing and customer service key note speaker. He is the author of six best-selling books. He has 27 years of marketing and customer experience, and has worked with over 700 companies, including 36 Fortune 500. He is also the founder of Convince & Convert, a digital marketing and customer experience advisory firm. Listen in to learn more about: How Gen Z and the way they market/interact with others affect the property management industry Word of mouth, and h...
Developing Leadership Skills That Drive Change – Nikki Crosby
August 17, 2020 14:52 - 15 minutes - 14.4 MBWith over 20 years of experience in residential property management and marketing, Nikki is the Director of Marketing and Professional Development at The Garrett Companies in Indianapolis. Listen in to learn more about: -Nikki’s team effort approach to leadership and how that has worked for her -Communicating well and delivering clear expectations to set employees and team members up for success -Training with the intent of building careers and providing the right tools to show emp...
Remote Management, Then and Now – Jeff Lubow
August 10, 2020 18:54 - 25 minutes - 23.7 MBJeff moved to New York City after graduating from Brown University. He started his career working with an advertising agency that is now NBC Universal. While working in the agency world, he was learning as much as he could about real estate, and ended up becoming an investor. He made the career jump from the entertainment world to real estate in 2004, and has been running Bluestone Properties ever since. Listen in to learn more about: Jeff and his impressive career path/story, and how he ...
Your Surroundings Influence Your Behavior – Julie Hornett
August 03, 2020 22:33 - 18 minutes - 16.6 MBJulie works at Wayfair, hiring their creative talent for their in-house 3D and design teams. Listen in to learn more about: What brought Julie to Wayfair and how their brand and mission got her attention and kept her around Some interesting facts about the brand, their website and app resources, and ways that technology plays into it all How data has helped in the success of Wayfair and their online customer experience Renting in different cities and what that looked like for Julie,...
How to Keep Your Teams Motivated – Samantha Maurovich
July 27, 2020 15:12 - 18 minutes - 16.8 MBSamantha works in the tech sector at Salesforce. She is currently Salesforce Global Director of Enablement and Communications in their revenue operations department. She supports a team of change experts whose responsibility is creating employee readiness, enablement, and communication awareness for over 25,000 employees globally. Listen in to learn more about: How Samantha navigated through change management and how that lead her to the role she has now managing people Process versus p...
Maintenance Execution for Your Community - David Creek
July 20, 2020 17:42 - 21 minutes - 19.3 MBDavid has 36 years of experience under his belt working in the maintenance service industry. He is the Director of Maintenance at Hayes Gibson Property Services, executing and responsible for multiple tasks across their product portfolio. Listen in to learn more about: How David keeps up with ever-changing technology when it comes to home maintenance What trends might be coming to Indiana, or communities that are behind with current technology How technology and trending changes have...
How to Get The Meeting and Build Your Local Network – Stu Heineck
July 13, 2020 13:37 - 20 minutes - 18.8 MBStu is a Wall Street Journal cartoonist, hall-of-fame marketer, and a best-selling business author. He was recently nominated by the American Marketing Association as “the Father of Contact Marketing”. Listen in to hear about Stu’s insightful and seasoned experience in Contact Marketing, as well as the wisdom behind his successful books “How to Get a Meeting with Anyone“, and “Get the Meeting“. He also touches on what his upcoming book “The Weed Strategy” is all about. “If you are partne...
Rebranding Your Property for Success – Dee Wilson
June 29, 2020 12:42 - 19 minutes - 17.6 MBDee Wilson is the Director of Training at Freeman Webb and has been working in the industry for over 16 years. She is on the board of directors at the Greater Nashville Apartment Association, is a coach on the education committee, and is NAAEI certified. In 2016 Dee managed 586 apartment units and had over 80% of those new leases locked in, site unseen. Listen in to learn more about: -Some things Dee sees being really crucial in branding a community, and how to have successful results ...
How to Find the Right Team Members – Seanne Spangenburg
June 22, 2020 12:43 - 21 minutes - 19.2 MBSeanne Spangenburg is a guru when it comes to connecting, recruiting and hiring the right people for the job. She has been involved in property management, operations, and has ran many teams across the country. Listen in to learn more about: Networking, what that looks like for Seanne, and what she’s looking for in people she’s recruiting Networking face to face or on social media and looking for talent, versus posting a job and interviewing the old-fashioned way and waiting for it to c...
The Future of Gamification in Property Management – Stephanie Anderson
June 15, 2020 15:45 - 18 minutes - 17.1 MBStephanie Anderson is an Industry Operator Manager at the NAA with over 15 years of experience in the property management industry. She is also a certified instructor for NAAEI, with multiple industry top awards in her name. Did you know?: Average employees forget 90% of what they’ve learned in a single training session within one month, and 60% within one day. Stephanie wrote an article on the importance of memorable trainings using gamification to ignite creative engagement, interacti...
The Importance of Community Involvement - Gabrielle Gonzalez
June 08, 2020 12:24 - 20 minutes - 18.4 MBGabrielle Gonzalez is an Indianapolis-based innovator and Philanthropist. She has used her love for human interaction and involvement to fuel a career better connecting those in her community. Listen in to learn more from Gabrielle about: What philanthropy and getting involved in Indianapolis has meant to her The importance and benefit of a sense of community and connection, and providing a platform for people to be able to deeply engage with others in their community Advice for gett...
Changing Resident’s Lives Through Tailored Living Experiences – Elizabeth Culver
June 02, 2020 02:09 - 18 minutes - 16.8 MBElizabeth Culver is the Director of Marketing for Waypoint Management. She is managing over 30 properties, as well as marketing campaigns, social media, reputation management, etc. Her experience in this industry provides expert advice on creating a lifestyle for residents looking to make their apartment more than just a living space, but a home. She also offers great tips for keeping current and potential residents engaged during this time of social distancing, while also finding new ways t...
Changing Resident’s Life Through Tailored Living Experiences – Elizabeth Culver
June 02, 2020 02:09 - 18 minutes - 16.8 MBElizabeth Culver is the Director of Marketing for Waypoint Management. She is managing over 30 properties, as well as marketing campaigns, social media, reputation management, etc. Her experience in this industry provides expert advice on creating a lifestyle for residents looking to make their apartment more than just a living space, but a home. She also offers great tips for keeping current and potential residents engaged during this time of social distancing, while also finding new ways t...
Evolution of Digital Marketing with Amanda Maclin
May 27, 2020 17:25 - 22 minutes - 20.4 MBEpisode Highlights: What type of digital marketing has seen become the most effective over the years, How to get started with a limited budget, Getting your qualified prospects to your website, What you can start right now that's going to give you results. Learn more about: – What type of digital marketing Amanda has seen become the most effective over the years – How to get started with a limited budget – Getting your qualified prospects to your website – Importantance of reput...